Wednesday, May 20, 2026

Nielsen

Feb 8, 2026; Santa Clara, CA, USA; Seattle Seahawks wide receiver Cooper Kupp (10) catches a pass against New England Patriots cornerback Marcus Jones (25) in the first half in Super Bowl LX at Levi's Stadium.

Nielsen’s New Ratings Formula Could Boost Viewership Numbers

The pilot program shows a sizable lift in viewing audiences.
May 5, 2026

PGA Tour Signature Event Ratings Momentum Slows After 2025 Surge

Four of this year’s eight signature events have already been played.
April 22, 2026

U.S. Gold-Medal Game Draws 20.7M Viewers for NBC, a Morning Record

The gold-medal hockey game draws an NFL-like audience.
February 24, 2026
Jan 25, 2026; Seattle, WA, USA; Seattle Seahawks wide receiver Cooper Kupp (10) runs against the Los Angeles Rams during the second half in the 2026 NFC Championship Game at Lumen Field.

Super Bowl Will Be Test of New Nielsen Measurement

Nielsen to test enhanced co-viewing measurement during Super Bowl LX.
February 3, 2026