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Wednesday, January 21, 2026

Nielsen

Dec 25, 2025; Minneapolis, Minnesota, USA; Detroit Lions center Graham Glasgow (60) waits to snap the ball against the Minnesota Vikings in the second quarter at U.S. Bank Stadium

Netflix, Amazon NFL Games Lift U.S. Streaming Record to New Peak

Record-setting NFL games brought streaming to a new high.
January 20, 2026
Nov 23, 2025; Inglewood, California, USA; Tampa Bay Buccaneers wide receiver Tez Johnson (15) poses for a television camera after scoring a touchdown against the Los Angeles Rams during the second quarter at SoFi Stadium.

Nielsen Ratings, Including Sports, Under Fire: ‘Deep Instability’

A television trade group said Nielsen’s audience counting shows “deep instability.”
December 16, 2025
Nov 27, 2025; Arlington, Texas, USA; Dallas Cowboys tight end Jake Ferguson (87) and Dallas Cowboys wide receiver CeeDee Lamb (88) celebrate with a turkey after the game against the Kansas City Chiefs at AT&T Stadium.

Thanksgiving Ratings Show No Ceiling for NFL and Networks

Huge viewership jumps have reset expectations of what’s possible.
December 3, 2025
Nov 21, 2021; Kansas City, Missouri, USA; Kansas City Chiefs tight end Travis Kelce (87) scores against the Dallas Cowboys during the first half at GEHA Field at Arrowhead Stadium.

Chiefs vs. Cowboys Could Draw Record 50M-Plus Viewers

One exec describes Thanksgiving showdown as a “perfect storm” for TV ratings.
November 25, 2025