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Wednesday, November 5, 2025
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    Tune in Nov. 12 at 1 p.m. ET for Future of Sports: Stadium Sophistication. Register now

    NBC

    Michael Jordan and Mike Tirico
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    opinion

    Why the Jordan Rules Now Apply to Sports Media
    Other networks have tried and failed to recruit Jordan since he retired in 2003.
    November 4, 2025
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    Oct 21, 2025; Oklahoma City, Oklahoma, USA; Oklahoma City Thunder guard Shai Gilgeous-Alexander (2) keeps the ball away from Houston Rockets forward Kevin Durant (7) during the second half at Paycom Center
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    NBA’s NBC Return Draws 5.9M Viewers, Best Opener Since 2010
    Thunder vs. Rockets peaked at 7.1 million viewers.
    October 23, 2025
    Oct 21, 2025; Los Angeles, California, USA; Los Angeles Lakers guard Luka Doncic (77) looks to drive against Golden State Warriors forward Jonathan Kuminga (1) during the second half at Crypto.com Arena.
    Tuned In
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    Welcome to Kinder, Gentler NBA Media Coverage
    The media mantra for this season will be: Celebrate and educate.
    October 22, 2025
    Tuned In
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    NBC Made Its NBA Return Feel Big
    From the nostalgia to Jordan getting personal, NBC hit the right chords.
    October 21, 2025