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Thursday, October 23, 2025

NBC

Oct 21, 2025; Los Angeles, California, USA; Los Angeles Lakers guard Luka Doncic (77) looks to drive against Golden State Warriors forward Jonathan Kuminga (1) during the second half at Crypto.com Arena.

Welcome to Kinder, Gentler NBA Media Coverage

The media mantra for this season will be: Celebrate and educate.
October 22, 2025

NBC Made Its NBA Return Feel Big

From the nostalgia to Jordan getting personal, NBC hit the right chords.
October 21, 2025

The NBA’s $77B Future Starts Tonight 

Seven 2025 NBA All-Stars will miss the start of the season.
October 21, 2025
Apr 11, 2025; Dallas, Texas, USA; A view of an NBA basketball and backyard and NBA logo before the game between the Dallas Mavericks and the Toronto Raptors at the American Airlines Center.

NBA Tries to Solve Fragmentation Issue It Helped Create

A new “Tap to Watch” feature will direct fans to live games.
October 17, 2025