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Marketing

World Series Sets Japanese Records; Young U.S. Viewers Up 93%

More audience records are set in the home country of Dodgers superstar Shohei Ohtani.
October 28, 2024

Dave Roberts Says Ohtani ‘in a Great Spot,’ Will Play in Game 3

The Dodgers say they are “encouraged” by Ohtani’s condition ahead of further testing.
October 27, 2024

MLB Wants to Use 2024 World Series to ‘Amplify’ Marketing Efforts

Rob Manfred says robust results already emerging have their roots in long-running endeavors.
October 26, 2024

MLB Goes All In On Ohtani

The league is actively promoting the Dodgers superstar both domestically and in Japan.
October 2, 2024