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Marketing
Leagues
| by
Annie Costabile
exclusive
The WNBA’s Million-Dollar Offer Isn’t What It Seems
The league’s most recent offer still includes a six-figure maximum base salary.
November 20, 2025
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Media
| by
David Rumsey
Why the Goodyear Blimp Is at Every Major Sports Event
The airship wasn’t built to cover sports. Now it’s a regular presence.
June 6, 2025
Marketing
| by
Annie Costabile
Sheryl Swoopes: A’ja Wilson Shoe Campaign Shows Nike Sea Change
Nike released the Air Swoopes in 1995.
May 12, 2025
Marketing
| by
Jeff Benson
A ‘Wave’ of Sports Content Is Coming to TikTok
The next generation is consuming sports in a different way.
December 17, 2024
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