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    Marketing

    Caitlin Clark
    Leagues
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    The WNBA’s Million-Dollar Offer Isn’t What it Seems
    The league’s most recent offer still includes a six-figure maximum base salary.
    November 20, 2025
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    August 31, 2024; Columbus, Ohio, USA; The Goodyear blimp flies over Ohio Stadium during the first half of Saturday’s NCAA Division I football game between the Akron Zips and the Ohio State Buckeyes.
    Media
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    Why the Goodyear Blimp Is at Every Major Sports Event
    The airship wasn’t built to cover sports. Now it’s a regular presence.
    June 6, 2025
    Jul 19, 2024; Phoenix, Ariz., United States; Sheryl Swoopes hosts a WBNA All-Star brunch in honor of her former teammate, Nikki McCray Penson, at Thea in Phoenix on July 19, 2024
    Marketing
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    Sheryl Swoopes: A’ja Wilson Shoe Campaign Shows Nike Sea Change
    Nike released the Air Swoopes in 1995.
    May 12, 2025
    Nov 25, 2024; Inglewood, California, USA; From left: Scott Van Pelt, Ryan Clark, Jason Kelce and Marcus Spears on the ESPN Monday Night Football Countdown set before the game between the Baltimore Ravens and the Los Angeles Chargers at SoFi Stadium.
    Marketing
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    A ‘Wave’ of Sports Content Is Coming to TikTok
    The next generation is consuming sports in a different way.
    December 17, 2024