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Monday, December 30, 2024
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    Marketing

    Nov 25, 2024; Inglewood, California, USA; From left: Scott Van Pelt, Ryan Clark, Jason Kelce and Marcus Spears on the ESPN Monday Night Football Countdown set before the game between the Baltimore Ravens and the Los Angeles Chargers at SoFi Stadium.
    Marketing
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    A ‘Wave’ of Sports Content Is Coming to TikTok
    The next generation is consuming sports in a different way.
    December 17, 2024
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    World Series Sets Japanese Records; Young U.S. Viewers Up 93%
    More audience records are set in the home country of Dodgers superstar Shohei Ohtani.
    October 28, 2024
    Athletes
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    Dave Roberts Says Ohtani ‘in a Great Spot,’ Will Play in Game 3
    The Dodgers say they are “encouraged” by Ohtani’s condition ahead of further testing.
    October 27, 2024
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    MLB Wants to Use 2024 World Series to ‘Amplify’ Marketing Efforts
    Rob Manfred says robust results already emerging have their roots in long-running endeavors.
    October 26, 2024