Marketing

DraftKings Leverages Custom Games to Drive Revenue and Acquisition

The daily fantasy sports and betting provider has found mutually beneficial success building custom games for advertisers.

By /
Swagtron and Chicago Cubs Show Off Creativity With New Partnership

The “e-rideables” brand breaks into the sports industry by teaming with the historic baseball team.

By /
NeuLion College Becoming Its Own Company Is Paying Off

NeuLion College was born as a standalone to specifically serve over 70 clients, and the company has already seen exciting growth in a short period of time.

By /
Inside the Juventus Night Strategy of the Brooklyn Nets

A growing relationship between basketball and soccer launched a partnership between the clubs with a goal of expanding their respective fan bases.

By /
Texas Legends Personal Approach to Partnerships Paying Off

The Legends have found that simple things like networking events are an easy way to add value to its partners and keep them retained.

By /
Inside the Life of Allison Galer, One of the WNBA’s Most Prominent Agents

Since starting her own sports agency at age 22, Allison Galer has climbed to the top of her field, working as an agent to big names like Lisa Leslie.

By /
How MGM Built Hype for ‘Creed 2’ With Athlete Screenings

The campaign seemingly paid off as “Creed 2” had the largest Thanksgiving weekend opening ever for a live-action title by grossing $55 million.

By /
Rovell’s Move to The Action Network Over 20 Years in the Making

In his new role, Rovell will find himself in an executive position for the first time in his career.

By /
Why Major League Lacrosse Turned to Troika/Mission Group for a Visual Rebrand

Major League Lacrosse is about to have a new look and feel. During this upcoming process, Troika will be offering immense support and guidance.

By /
Lyndsey Fry Brings Homegrown Passion to Coyotes’ Front Office Staff

After her time playing Division I hockey and competing in the Olympics, Lyndsey Fry has taken on a new role with the Arizona Coyotes.

By /