Wednesday, October 21, 2026
    More

    Marketing

    Football - NFL - Houston Texans v Jacksonville Jaguars - Wembley Stadium, London, Britain - October 18, 2026 The necklace of a Jacksonville Jaguars fan outside the stadium before the match
    Culture
    | by

    Die-Hard Sports Fandom Has Reached the Afterlife
    Will fans pay $6,000 to memorialize their team loyalty?
    October 21, 2026
    Read now
    Apr 7, 2026; Salt Lake City, Utah, USA; Edmonton Oilers center Connor McDavid (97) warms up before a game against the Utah Mammoth at Delta Center.
    Leagues
    | by
    First at FOS

    NHL ‘Hot for Hockey’ Audio Shorts Campaign Is Done
    The league says it was meant to be a one-week-only campaign.
    October 5, 2026
    Sports Betting
    | by and

    Novig CEO: Sydney Sweeney Ad Puts Us in ‘National Discourse’
    Sweeney got equity in the company, and the racy ad went viral.
    September 10, 2026
    Sports Betting
    | by

    Prediction Market Ad Blitz Gets Backlash
    Platforms are trying to capitalize on the start of the NFL season.
    September 9, 2026