Lacrosse

Athletes Unlimited Tips Off Inaugural Basketball Season

There’s a new professional women’s basketball league that features a unique format, top-flight athletes and backers, and major broadcast networks.

By /
PLL Adds Patriots and Nets Owners to Ownership Group

The PLL has closed an additional round of funding that includes investments from Patriots owner Robert Kraft and Nets owner Joe Tsai.

By /
New Balance Focuses on Women’s Lacrosse With Brine

New Balance has announced that its subsidiary Brine will be rebranding itself exclusively as a women’s equipment manufacturer.

By /
CSEC’s Digital Transformation and Capitalizing on Customer Data Tech

Calgary Sports and Entertainment Corporation utilizes customer data to optimize fan engagement for each of its four properties.

By /
Athletes Unlimited to Add Lacrosse League in 2021

The women’s professional sports organization launched with softball this year. So far, 21 lacrosse players are confirmed.

By /
PLL Boosts Social Media Presence During Return To Play With Slate

In a few short days, the Premier Lacrosse League (PLL) will face possibly the most important moment of the league’s young life. From July 25 through August 2, the PLL’s […]

By /
Lacrosse’s Online Shift Outpaces Expectations as Pros and Industry Adapt

The $19.2 billion youth sports industry has been hit hard by the pandemic. Aside from the long-term financial repercussions for organizations within the space, there’s growing concern about athlete development […]

By /
Premier Lacrosse League Turns April Fools Prank Into Profit

April Fools was no joke for the Premier Lacrosse League this year, as the fledgling professional lacrosse league turned a prank into profit. The league, which recently announced an expansion […]

By /
Friday Five: NLL Commissioner Nick Sakiewicz On Growth & Expansion

Even in its 34th season, National Lacrosse League Commissioner Nick Sakiewicz says the league is “still a bit of a startup.” Since joining the NLL in 2016, the former CEO […]

By /
Office Hours: Michael and Paul Rabil On Founding The PLL and More

Subscribe on Apple Podcasts Welcome to the first episode of Office Hours: a podcast where Front Office Sports CEO Adam White has a discussion with figures from throughout the sports […]

By /