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    Jordan Brand

    A shopper walks past a Nike store, as global markets brace for a hit to trade and growth caused by U.S. President Donald Trump's decision to impose import tariffs on dozens of countries, in the King of Prussia Mall in King of Prussia, Pennsylvania, U.S., April 3, 2025.
    Retail
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    Nike Revamps Strategy Again Amid Neverending Turnaround
    Analysts say it could take years for Nike to regain its footing.
    October 2, 2026
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    Sep 1, 2024; Paradise, Nevada, USA; Southern California Trojans wide receiver Zachariah Branch (1) carries the ball against LSU Tigers linebacker Harold Perkins Jr. (7) in the first half at Allegiant Stadium.
    College Sports
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    Branch Brothers Sign NIL Deal With Nike’s Jordan Brand
    Brothers Zachariah Branch and Zion Branch are the company’s first NIL football athletes.
    August 28, 2024
    Athletes
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    The Nostalgia Market: Michael Jordan’s Memorabilia Remains Coveted, With Caveats
    Due to scarcity, and sometimes, items’ undisclosed whereabouts, this world has limitations.
    June 2, 2024
    Athletes
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    Got $7M to Spare? A Singular Collection of Air Jordans Can Be Yours
    Sotheby’s prepares historic auction of game-worn Michael Jordan shoes.
    January 4, 2024