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NBA, Turner Grow Engagement With Twitter Show and Free League Pass

NBA TV, operated by Turner Sports, has adopted a three-pronged approach to entertaining basketball fans at home as it awaits the return of live games. The network’s content strategy during […]

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Washington Redskins Lean On Wale For Deeper D.C. Connection

With the NFL Draft going completely virtual this year, many of the league’s 32 teams are turning to their local celebrities to engage with their fan bases stuck at home.  […]

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Miami Dolphins Use Draft Week To Dive Deeper Into Reddit

After building strong connections with fans on Facebook, Instagram, and YouTube, the Miami Dolphins are now incorporating Reddit into their social media portfolio.  Launching on Reddit on February 20, Miami […]

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Sidelined Team Mascots Come Together For Kids At School And Home

While athletes are largely inaccessible for the common fan outside of games during the season, there is one part of a team that is often front and center – the […]

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St. Louis Blues Bring Cup Run To YouTube While Awaiting More Games

While the St. Louis Blues have seen the value of YouTube from a content perspective, they always struggled to find time to build on it.  But with the NHL season […]

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Akron RubberDucks Use Unusual Content Approach During Unusual Season

In 2020, there have been few social media sensations like the Netflix series Tiger King and its lead character, Joe Exotic. He has inspired countless memes and tweets – including […]

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Hiatus Leads San Diego Padres To Bring Back ‘Padres Social Hour’

As the coronavirus pandemic began taking the sports world by storm, San Diego Padres Chief Marketing Officer Wayne Partello was wondering what this meant for his team. “With the changes […]

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Minor League Baseball Teams Keeping It Local With Content

With no word on when professional baseball will be starting in the United States, Minor League Baseball and its 160 teams are turning to social media to engage with their […]

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World Surf League Turns To Athletes For Content Efforts

The summer was shaping up to be a pivotal moment for the World Surf League and CEO Erik Logan. Not only would Logan’s tenure as chief executive begin, but the […]

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Team Trainers Bringing At-Home Workout Routines to Fans

On Wednesday, March 11, the NBA put its season on hold after Utah Jazz player Rudy Gobert tested positive with coronavirus. Two days later, Houston Rockets trainer Willie Cruz received […]

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