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HighlightHER Heads To Instagram To Grow Women’s Sports

With HighlightHER, Arielle Chambers and Bleacher Report are using Instagram to bring women’s sports to the masses on a daily basis.

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Instagram Hoping to Catch Short-Form Video Audience Through Reels

After weeks of speculation, Instagram has officially launched the United States version of Reels, a new format within the app that enables users to create and post short-form, edited videos […]

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With Pending U.S. Ban, Sports Partners Preparing For Life Without TikTok

TikTok’s run to the top of the social media world has potentially come to a screeching halt. On July 31, President Donald Trump announced that he plans to ban the […]

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WAVE.tv Raises $32M in Series A Funding To Continue Growth

Sports media startup WAVE.tv has raised $32 million in Series A funding of both equity and debt which it will use to broaden its reputation within the industry, as well […]

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TikTok Privacy Controversy Prompt Concerns About App’s Sports Future

Rael Enteen remembers being out at dinner with Bailey Carlin talking about the XFL’s social media approach ahead of its launch. The topic inevitably touched on TikTok, and Carlin, the […]

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How Sports Media Brand Playmaker Has Grown in a Time Without Sports

(Playmaker is a proud partner of Front Office Sports) When live sports paused, most media companies found themselves scrambling for content and trying to prevent a decline. Playmaker, however, has […]

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With Focus On 2021, Professional Fighters League Pivots Toward Digital

While seemingly all professional sports leagues and properties are looking for unique ways to salvage this year in some way, the Professional Fighters League has decided to focus on 2021. […]

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LA Galaxy Travel Back To The Future With #MLSIsBack Post

When MLS announced that it would be returning to the pitch on July 8, the LA Galaxy were looking for a way to cut through the expected clutter of #MLSIsBack […]

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Chicago Bulls Continue Trip Down Memory Lane With Throwback Content

For the Chicago Bulls, remembering the glory days does not just stop at ESPN’s “The Last Dance.” While the documentary series is in the rearview mirror, the team is continuing […]

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76ers Focus On Youth, Female Fans During Pandemic

Social media has been a marketing lifeline for sports teams during the coronavirus pandemic.  Without live games, teams like the Philadelphia 76ers have no product to sell, televise, or advertise. […]

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