Hockey

Blackhawks, United Airlines Team Up For Helmet Sponsorship

The Chicago Blackhawks have joined a growing list of NHL teams that will feature advertising on players’ helmets this season.

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NHL Adds Another Revenue Stream With Division Sponsors

Ahead of its upcoming shortened season, the NHL unveiled sponsors for its four re-aligned divisions as it searches for ways to make up revenue. The league took a hit from […]

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NBC to Air NWHL Finals, Adds to Banner Year for Women’s Sports

It will be the first time professional women’s hockey games are shown live on a major national cable network in the U.S.

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NCHC Bubble Presents New Challenges For College Marketers

(From Now On is a proud partner of Front Office Sports) Taking a page from the NBA and the NHL, the National Collegiate Hockey Conference (NCHC) invited its member teams […]

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Electronic Arts Has Multi-Year Renewals with NHL, UFC

The length of the NHL extension was not disclosed, while UFC’s is for 10 years. UFC is EA Sports’ newest franchise — the first game was released in 2014.

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CSEC’s Digital Transformation and Capitalizing on Customer Data Tech

Calgary Sports and Entertainment Corporation utilizes customer data to optimize fan engagement for each of its four properties.

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NHL Postpones 2021 Winter Classic, All-Star Game

The NHL announced it has postponed the Winter Classic and All-Star Weekend, events originally scheduled for January 2021.

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Women’s Hockey Receives $1 Million Commitment

The funding from deodorant company Secret marks the largest corporate commitment ever made for professional women’s hockey in North America.

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NBC’s Mike ‘Doc’ Emrick Cites Favorite Call Of 47-Year Career

Mike ‘Doc’ Emrick of NBC Sports is retiring after calling over 3,750 NHL and Olympic hockey games during his 47-year career.

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Happy New Seasons

The NHL and NBA won’t be returning to action in 2020. Both leagues are looking at January 2021 start dates for their upcoming seasons. A late January start date is […]

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