Hockey

‘Bundle All the Fun Together’: The Art of Sponsorship Activations in Vegas

A Topgolf game on ice is one example of the creativity the Vegas Golden Knights are able to showcase with a blank slate in a city known for entertainment.

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Golden Knights President Takes You Inside the Team’s Culture

As a guest speaker at the Baseball Winter Meetings, Vegas Golden Knights President Kerry Bubolz offered great advice for sports business professionals.

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Lyndsey Fry Brings Homegrown Passion to Coyotes’ Front Office Staff

After her time playing Division I hockey and competing in the Olympics, Lyndsey Fry has taken on a new role with the Arizona Coyotes.

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Golden Knights Allowing Fans to Relive Magical Season Through Innovative Book

The Vegas Golden Knights put a unique spin on the book that commemorates their incredible inaugural season by integrating different technology.

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Inside the NHL’s Evolution as a Media Company

As the NHL looks to continue growth, in-house content serves as a way to do just that.

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Penguins Rally Around Community in Aftermath of Synagogue Shooting

In the wake of the horrific Tree of Life Synagogue shooting in Pittsburgh, we’re reminded that sports can play a small part in helping restore a sense of normalcy.

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NHL and MGM Partnership Just Scratching the Surface of Sports Betting Potential

The league hopes to drive fan engagement with creative opportunities even in states where sports betting isn’t legal.

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Chicago Blackhawks Partner with Business Operations ‘Incubator’ to Provide Development Opportunities for Employees

The hockey MBA program focuses on professional development and seeks more NHL partnerships to help boost the economic results of professional organizations.

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How the Golden Knights Landed Their Sportsbook Partnership With William Hill

Located in the gambling capital of the U.S., the NHL’s Vegas Golden Knights executives worked quickly with big opportunities in mind.

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Carolina Hurricanes Put Local Emphasis on New Marketing Initiatives

The marketing team is rolling out initiatives that bring a fresh feel to the organization.

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