Formula 1

Liberty Media Records $2.88 Billion in Q2 Revenue

Liberty Media — home to Formula 1, the Atlanta Braves, and SiriusXM — recorded an increase in Q2 revenue for all three divisions.

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Formula 1 Viewership Surges in 2021 Season

Viewership for F1 has increased 36% compared to the 2019 season, with revenue spiking to $180 million in Q1 of this year.

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McLaren Looks to Raise $620 Million via Bond Issue

Just days after confirmation of a $760 million funding round, McLaren announced plans to raise another $620 million in a bond issue.

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Formula 1 Breaks Out New ‘Sprint’ Race Format

Formula One debuted a new concept car and racing format, both designed to produce an accessible, exciting product.

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UFC Latest League to Score Big on Crypto

The Ultimate Fighting Championship inked a sponsorship deal with Crypto.com for a reported 10 years and $175 million.

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Crypto’s Latest Sponsorship Move: NBA Jersey Patches

The Portland Trail Blazers are the first NBA team to land a jersey patch deal with a cryptocurrency platform.

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Formula 1 Signs $100M Crypto Sponsorship Deal

Formula 1 signed a major sponsorship deal with Crypto.com, which will include brand placements at races and NFT sales.

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Formula 1 Finds New Gear with ‘Drive to Survive’

Formula One racing has seen major growth, especially in the U.S. after Netflix’ ‘Drive to Survive’ series.

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Monaco's Economy May Be Biggest Grand Prix Winner

While Max Verstappen won the race, there was another winner following the Monaco Grand Prix on Sunday — Monaco’s economy.

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Lamborghini Drops $1.8B to Enter Electric Market

Lamborghini is making a huge investment in electric vehicles, and will produce hybrid versions of all its models by 2024.

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