Liberty Media — home to Formula 1, the Atlanta Braves, and SiriusXM — recorded an increase in Q2 revenue for all three divisions.
Viewership for F1 has increased 36% compared to the 2019 season, with revenue spiking to $180 million in Q1 of this year.
Just days after confirmation of a $760 million funding round, McLaren announced plans to raise another $620 million in a bond issue.
Formula One debuted a new concept car and racing format, both designed to produce an accessible, exciting product.
The Ultimate Fighting Championship inked a sponsorship deal with Crypto.com for a reported 10 years and $175 million.
The Portland Trail Blazers are the first NBA team to land a jersey patch deal with a cryptocurrency platform.
Formula 1 signed a major sponsorship deal with Crypto.com, which will include brand placements at races and NFT sales.
Formula One racing has seen major growth, especially in the U.S. after Netflix’ ‘Drive to Survive’ series.
While Max Verstappen won the race, there was another winner following the Monaco Grand Prix on Sunday — Monaco’s economy.
Lamborghini is making a huge investment in electric vehicles, and will produce hybrid versions of all its models by 2024.
