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Tuesday, February 3, 2026
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    Football

    Apr 25, 2024; Detroit, MI, USA; North Carolina Tar Heels quarterback Drake Maye poses with NFL commissioner Roger Goodell after being selected by the New England Patriots as the No. 3 pick in the first round of the 2024 NFL Draft at Campus Martius Park and Hart Plaza.
    Athletes
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    Drake Maye Is First Super Bowl Quarterback From NIL Era
    The brand deal-savvy quarterback was fiercely loyal to UNC.
    February 3, 2026
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    Jun 11, 2025; Indianapolis, Indiana, USA; Fanatics chief executive officer Michael Rubin attends game three of the 2025 NBA Finals between the Oklahoma City Thunder and the Indiana Pacers at Gainbridge Fieldhouse.
    Retail
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    Fanatics Says Only Problem With Super Bowl Merch Is There’s Not Enough
    There is “overwhelming demand” for merch this year compared to years prior.
    February 3, 2026
    Kid Rock walks out to speak ahead of Vice President J.D. Vance at Fort. Campbell Military Base in Fort Campbell, KY., on Wednesday, Nov. 26, 2025.
    Media
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    opinion

    Why Kid Rock’s Bad Bunny Challenge Will Flop on Super Bowl Sunday
    The show will also feature Brantley Gilbert, Lee Brice, and Gabby Barrett.
    February 3, 2026
    Feb 1, 2026; Santa Clara, CA, USA; New England Patriots players arrive prior to Super Bowl LX at San Jose Mineta International Airport.
    Teams
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    Private Equity Has Reached the Super Bowl
    The Patriots are one of four NFL teams with PE investment.
    February 3, 2026