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Fitness

Michigan football players will ride Peloton's bikes on the sideline during games.

Peloton Enters NIL With Michigan Athletics Deal

Michigan’s football players will use Peloton’s bikes during games.
August 22, 2023
Nike's group fitness studios follow its Netflix workout streaming deal.

Nike Leans Into In-Person Fitness As Lululemon Cuts Back

With fitness classes already on Netflix, Nike now plans in-person studios.
August 3, 2023
NoBull was valued at $500 million and received investment from the NFL.

BodyArmor Founder Acquires Majority Stake In NOBULL

NOBULL was valued at $500 million in 2021.
July 20, 2023
A Peloton user enjoys a Peloton fitness workout.

Peloton Touts Subscriber Growth Amid Heavy Losses

Peloton missed analyst expectations and saw its stock tumble 13.5%.
May 4, 2023