Fitness

Fitness Shift

Global digital fitness revenue is expected to reach $22.5 billion this year, a 30.9% increase year-over-year. New devices and wearable fitness products — along with fitness and nutrition apps — […]

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Hyperice Valued at $700 Million in Latest Funding Round

Huether said millions in this funding round will be used to develop more connected devices, like its Hypervolt Plus that was introduced earlier this year.

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ICON Raises $200M

ICON Health & Fitness is the latest recipient of the flood of cash hitting the at-home and connected fitness industry. The owner of NordicTrack, ProForm and Freemotion raised $200 million […]

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Connected Fitness Company ICON Raises $200 Million

The owner of NordicTrack is now reportedly valued at over $7 billion after an L Catterton-led funding round.

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Changing Personal Trainer Landscape Shows Pandemic’s Fitness Impact

With people ordered to follow social distancing and avoid enclosed spaces, personal trainers have seen a gradual loss of income during the pandemic.

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Cold Weather Next Challenge for Fitness Industry

A sizeable part of the fitness industry has utilized outdoor workout spaces during the pandmeic that may not be viable as winter apporaches.

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Striving For $1B

Strava is looking to be the next financial darling of the connected fitness boom. The fitness-centric social network is reportedly courting new investors for a new equity round seeking a […]

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Thirsty Thursday

At-home fitness isn’t only driving a rapidly growing connected fitness sector — living room workouts are causing thirsty consumers to reach for sports drinks. PepsiCo, which owns Gatorade, reported its […]

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Business Atrophy

Gyms are struggling and so are personal trainers. A new survey found that 58% of personal trainers have lost some or all of their income since the pandemic hit. On […]

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Echelon Sees More Than its ‘Prime Bike’ Scrubbed from Amazon for Hours

The Prime Bikes ordered will be fulfilled, although Echelon may have to pull the “Prime” sticker off the bike before they are shipped. The company did not disclose how many bikes were sold when it was up for a sale.

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