ESPN

MLB Game Postponements Spark Scramble for Fill-In TV Programming

Major League Baseball’s postponement of two games Monday set off a scramble among TV networks looking to find replacement programming. With at least 14 Miami Marlins players and coaches testing […]

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ESPN Doubles Down on WNBA Coverage, Adding 13 More Games During Bubble Season

Already scheduled to offer its largest regular-season WNBA slate of games ever, ESPN is adding 13 more broadcasts this season, bringing its total to 37.  The games – which now […]

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Pent Up Demand

Baseball’s return is further proof there is a pent up demand for live sports. An average of 4 million viewers watched ESPN’s Opening Day broadcast of the New York Yankees […]

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Virtual Fans

Fox will look to virtual fans to fill out stands to make its MLB broadcasts look as natural as possible. MLB has also distributed roughly 75 different sound effects pulled […]

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The Athletic Looking To Boost Subscribers With Cross-Marketing Deals

The Athletic has found early success with its content-first, subscription-driven business model. But back in February, the subscription-based sports website made a key course change in its business strategy. The […]

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MLB Opening Day Arrives With New Virtual and On-Field Advertisements

MLB has explored several make good options for league and team sponsors in recent months, expecting that baseball games in 2020 are likely to be played without fans in attendance. […]

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NFL Players To Salute Victims of Police Brutality Via Helmet Tributes

The NFL’s 1,700-plus players will likely be invited to wear helmet decals bearing the names or initials of police violence victims and systemic racism, sources told Front Office Sports.  The […]

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Q&A: ESPN’s Tim Kurkjian Talks the Challenges Baseball Faces

Even during Major League Baseball’s hiatus, veteran MLB reporter Tim Kurkjian never strayed far away from the sport.  Covering baseball since 1981, the ESPN senior writer launched “Baseball Fix,” a […]

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Temple’s Sports Business Master’s Program Gives a Sports Media Pro Unique Perspective

Sports media is a fluid industry. Professionals who carve out lasting careers for themselves find ways to adapt to it and learn the most effective methods for moving forward. Temple […]

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Quarantines And Room Service: Inside NBA Bubble With Malika Andrews

[Editor’s Note: This story has been updated to reflect the number of days which Andrews was quarantined once she entered the bubble. It was four days, not seven.] The first […]

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