ESPN

NFL Week 1 Ratings Roundup: Virtual Fans Stay on Sidelines

Among NFL broadcasters, only Fox is experimenting with ‘virtual’ fans. But Colleen Wolfe and Joe Thomas of NFL Network think virtual fans and louder artificial crowd noise would improve telecasts.

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The Ringer Bolsters NBA Coverage with Jackie MacMullan Hire

The Ringer is bringing on acclaimed NBA writer Jackie MacMullan, who will debut on “The Bill Simmons Podcast.”

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ESPN Films Sets Documentary on WNBA Star and Activist Maya Moore

Moore stepped away from the WNBA to pursue activism, then announced she married the man she helped free from a wrongful prison sentence.

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Primetime Problems

Up against a robust slate of other sports, Week 1 of NFL primetime viewership was down across the board. ESPN saw double-digit decreases for its “Monday Night Football” doubleheader while […]

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NFL’s Primetime TV Numbers Down in Week 1

TV audiences for all four of the NFL’s primetime games on NBC Sports and ESPN fell during Week 1 of the 2020 season.

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BetCenter

ESPN continues to expand its sports betting partnerships and coverage. The network signed co-exclusive deals with DraftKings and Caesars Entertainment’s betting provider William Hill. The deals are expansions of partnerships […]

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Disney Sells Out ‘Monday Night Football’ Doubleheader Ad Time

The Walt Disney Co. sold out ad time for ESPN’s “Monday Night Football” doubelheader, said sources.

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ESPN Stories Continues Network’s Embrace Of Short-Form Content

ESPN Stories is considered the network’s most significant content-driven innovation since it launched ESPN+ in April 2018.

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2020 NFL Opening Night Averages 20.3 Million Viewers

The NFL’s total audience for its 2020 season opener between the Kansas City Chiefs and Houston Texans dropped 10.6% from last year’s kickoff game between the Green Bay Packers and Chicago Bears.

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Ad Drivers

TV networks are letting out a sigh of relief as the NFL could bring them up to $5 billion ad revenue over the next few months. NBC reportedly garnered $900,000 […]

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