Digital

Indianapolis Colts Turn McDaniels Mess Into Social Success

Finding a way to make a bad situation good can be tough, but in the Colts case, they hit the nail on the head.

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What Bull Riding Can Teach You About Real Time Visual Storytelling

How a lightning-fast photo workflow helps Professional Bull Riders increase fan engagement online.

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How a Successful Sports Creative Agency Is Preparing For a Jump To Esports

With esports, the opportunity to support coverage through digital content is key to the success for the emerging industry.

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How To Win At Social Despite Losing The Game

Three social media professionals give us the scoop on how to win online even if the results off of it are not in your favor.

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Why a Good Strategy Goes Beyond Just Great Content

Like a general without a battle plan, a social team can be lost without a good strategy.

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How The Jacksonville Jaguars Have Seized the Moment On Twitter

The Jags’ three person social team has relied on planning and preparation to keep the team on brand and in the conversation. Image via @Jaguars on Twitter Prior to this past […]

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What Facebook’s Changes Could Mean for Sports

The company’s decisions could impact the way social media professionals create and distribute content. Facebook changes could impact how much content fans get from their favorite teams. If Facebook were a […]

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Why Digital Is the Future, and How You Can Prepare

Having basic skills in the digital world is paramount to success in today’s sports industry. Sebastian Oddo, Vice President of Digital & Content Production at Octagon. (Photo via Sebastian Oddo) […]

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How Social Media Affects How Front Offices Act

The impact of signaling in trade markets and what teams can do. (photo via SB Nation) The real-time nature of platforms such as Twitter, but also of Facebook and Instagram, have completely […]

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