• Loading stock data...
Thursday, March 28, 2024
2024 Best Venues nominations are open now through April 8! Submit Now

MLB Posts Record Digital Numbers from Trade Deadline

  • The league had 11.5 million article views across its digital platforms Tuesday.
  • MLB Network's Deadline special was the second-most-watched in its 14-year history.
Orlando Ramirez-USA TODAY Sports

Major League Baseball had one of its most successful days online and on TV in its history thanks to one of the most energetic Trade Deadlines in recent memory.

On Tuesday, MLB had more than 11.5 million article views on its website and apps — the highest single-day traffic in the 22-year history of its digital platforms. It was a 27% increase over the previous record.

The leadup to the Deadline also proved fruitful.

The 20 million article views from Aug. 1-2 was a two-day record for the league, and the 110 million views from July 3-Aug. 2 was the most for a 30-day period in MLB history — a 17% increase from the previous record.

MLB Network also had a great day:

  • Tuesday’s four-hour “MLB Tonight” Trade Deadline program attracted 240,000 viewers on average and 375,000 viewers at its peak — the second-most-watched Deadline special in the network’s 14-year history. The most-watched show occurred in 2015.
  • Total day viewership was up 9% from the 2021 Trade Deadline.

The 2022 Deadline was, of course, headlined by the blockbuster trade of Juan Soto — which is already being considered one of the biggest transactions in league history.

MLB and its accompanying media products now turn their attention to the home stretch of the baseball season.

Soto’s Padres will be featured on MLB Network on Friday, Saturday, and Monday. The network will then broadcast a Cedar Rapids Kernels and Quad Cities River Bandits minor league game on Tuesday from the ballpark near the “Field of Dreams” movie site — leading up to the 2022 Field of Dreams game between the Reds and Cubs on Thursday.

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Late Rush Keeps Three MLB Teams on TV, but Revenue Issues Linger

The Diamondbacks, Padres, and Rockies continue to navigate a post-RSN landscape.

MLB Looks to Return Focus to the Field After Turbulent Offseason

The league aims to turn the page after grappling with several difficult problems this winter.

Orioles’ Rubenstein Era at Last Begins, and With Ripken Back in the Fold 

The billionaire private equity executive receives unanimous approval of his purchase of the MLB club.

The NFLPA Report Card Is Doing Exactly What It Was Intended For

Robert Kraft hasn’t gone to school in nearly 60 years, but on Tuesday the Patriots’ owner found himself talking about his report card. 
podcast thumbnail mobile
Front Office Sports Today

MLB Opens Season With MLBPA, Ohtani, and Ownership Dramas

0:00
0:00

Featured Today

March 22, 2024, Brooklyn, NY, USA; Northwestern Wildcats guard Brooks Barnhizer (13) and Northwestern Wildcats guard Boo Buie (0) react in overtime against the Florida Atlantic Owls in the first round of the 2024 NCAA Tournament at the Barclays Center.
March 27, 2024

‘An Expensive Game’: March Madness and NIL Collectives Are Intertwined

At schools nationwide, collectives are fueling NCAA tournament runs and vice versa.
Iowa’s Caitlin Clark (22) waits to be announced in the starting lineup against West Virginia in a NCAA Tournament round of 32 game Monday, March 25, 2024 at Carver-Hawkeye Arena in Iowa City, Iowa.
March 26, 2024

The Women’s Trading Card Market Is Overlooked. Can Caitlin Clark Change That?

Traditionally, women’s sports cards have been a marginal part of collectibles.
The Sports Illustrated cover signed by Derek Jeter and Alex Rodriguez, February 27, 2019, at Don & Charlie's, 7501 E. Camelback Road, Scottsdale. Don Charlie S
March 24, 2024

Everything You Need to Know About the Ongoing ‘Sports Illustrated’ Saga

Understanding the strange state of affairs for the nearly 70-year-old publication.

Careers

Powered By

Careers in Sports

Looking for a new job? Check out these featured listings and search for openings all over the world.
Live Nation
Multiple - USA Careers
Adidas
Multiple - USA Careers
Spotify
Multiple - USA Careers

‘Good Morning Football’ Beginning Mysterious Timeout Before L.A. Move

Friday is the final broadcast of ‘Good Morning Football’ from New York.
March 28, 2024

Jets Owner Blasts ‘False’ Reporting From League-Owned Outlet

League owners and NFL Media rarely criticize each other.
March 28, 2024

NBA Wants to Cash in With Foreign Investors in More Ways Than One

Sovereign wealth funds can invest in NBA teams.
Sponsored

How Daily Fantasy Sports Solved NBA Fantasy

The remarkable growth of the #1 Discord sports server in the world.
March 27, 2024

NFL Executive Questions Logic Behind Streaming Giants’ Joint Venture

The ESPN, Warner Bros. Discovery, and Fox alliance is expected to launch this fall.
exclusive
March 26, 2024

Threats, Demands, a Lawsuit, and a Website in Limbo: Inside the Chaos at ‘SI’

‘Sports Illustrated’ has new publishers, but the transition has been messy at best.
March 25, 2024

Inside the Proxy Fight for the Future of Disney (and ESPN)

Dissident investor Nelson Peltz is seeking two board seats in an upcoming election.
March 25, 2024

The Brian Kelly ‘Hit Job’ Kim Mulkey Ripped Is Barely About Brian Kelly at All

The article was hardly about Kelly at all.