Digital Media

Marathon Managers: Social Teams Reflect on 18-Inning World Series Game

Sue Jo of the Dodgers and Kelsey Doherty of the Red Sox had a lot on their plates in Game 3 of the World Series, which lasted nearly seven and a half hours.

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Opinion: Athletes Co-Own Their Content

Do student-athletes and athletes in general own content that is created because of their athletic prowess? I believe they do and this is why.

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LAFC Goes Digital to Deepen Connection With Passionate Fan Base

LAFC continues to increase its digital footprint through a new series and a differentiated social strategy that takes fans beyond just soundbites.

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How West Virginia’s Digital Team Created a Blueprint for a Heisman Campaign

The Mountaineers’ robust marketing plan for Heisman Trophy candidate Will Grier has also led to an increase in fan engagement across the board.

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FanSided Turns to Emojis to Help Differentiate NBA Coverage

Being able to stand out in today’s digital media world takes the proper planning and execution. FanSided is one great example.

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How Kentucky Football’s Digital Team Creates Content and Empowers Student-Athletes

The University of Kentucky isn’t just about basketball. Just ask the school’s football digital team.

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House of Highlights Takes Its Talents to Twitter With New Show

The show will be the first big push from House of Highlights to expand to other platforms and to bring Omar into the spotlight.

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The Starters’ Leigh Ellis’ Journey from Banker to NBA Media Personality

Leigh Ellis found himself at a crossroads in life. Not wanting to work odd jobs anymore, he decided to go back to school. At 31, he found his true passion.

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How the Seattle Storm Social Team Pulled at Community Heartstrings

In winning their third WNBA title, the Seattle Storm had the city of Seattle buzzing. The team’s social department capitalized on the moment.

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How a Sports Tech Company Is Helping a Team in the Aftermath of Hurricane Maria

WSC Sports, the AI-powered video platform, has partnered with Puerto Rico’s premier pro basketball league in the wake of Hurricane Maria.

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