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    Deals

    Whether it’s a record-setting player contract, a franchise being sold, or a naming rights deal, Front Office Sports covers all of the major sports-related business deals.

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    Exclusive

    US Open Signs Exclusive Deal With Kalshi
    The surprise deal was reached just ahead of this year’s main draw.
    August 30, 2026
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    Varsity Brands
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    Varsity Brands CEO on PE Ownership and the Business of Cheer
    Varsity includes a cheerleading business and an athletic apparel division.
    August 13, 2026
    Huddle in the Hamptons
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    Why Investors Want to Bring Athletes Into Ownership Groups
    LeBron James and Tom Brady have ownership stakes in multiple sports teams.
    August 4, 2026
    Jan 8, 2024; Houston, TX, USA; Adam Schefter talks on a set before the 2024 College Football Playoff national championship game between the Michigan Wolverines and the Washington Huskies at NRG Stadium. Mandatory Credit: Kirby Lee-USA TODAY Sports
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    Schefter Among Early Investors to Cash In on Underdog Sale
    Schefter first invested in Underdog in 2021.
    July 31, 2026