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Wednesday, March 25, 2026

Business of College Athletics

College sports is big business. Over the past five years, the industry has experienced some of the biggest changes in its history–from allowing players to profit off NIL and revenue-sharing to the unrestricted transfer portal and conference realignment. Plus, state and federal lawmakers have taken an interest in legislating the chaos. FOS is covering it all, from the court to the courthouse to the White House.

Recent Articles

North Carolina Fires Hubert Davis, Will Pay $5.3 Million Buyout

The school said Tuesday night it would honor the coach’s contract.

How March Madness Turns Into a Mid-Major Coaching Raid

The carousel has already led more than half a dozen coaches to new homes.


Mar 23, 2026; Storrs, CT, USA; UConn Huskies Forward Serah Williams (22) shoots a layup against Syracuse Orange Forward Aurora Almon (0) during the first half of the second round game of the women’s 2026 NCAA Tournament at Harry A. Gampel Pavilion.

4 Schools Cash In As Men’s and Women’s Teams Reach Sweet 16

Duke, Connecticut, Michigan, and Texas are thriving in both tournaments.

March Madness Tips Off With Record 9.8M Opening Day Viewers

Games on CBS, TNT, TBS, and truTV were up 6% from last year.

Sweet 16 Runs Show Veteran Coaches Are Still Thriving in the NIL Era

Five of the NCAA’s Sweet 16 coaches are 67 or older.

Darryn Peterson Says ‘Mind Stuff’ Derailed Bizarre College Season

Peterson would not confirm whether he was declaring for the NBA draft.
Beau Brune/LSU

College Athletic Departments Are Becoming Media Companies

“There’s only so many tickets you can sell, but content is infinite.”

NCAA Sues DraftKings Over March Madness Trademark Infringement

NCAA president Charlie Baker has also gone after prediction markets.

Mar 19, 2026; Portland, OR, USA; High Point Panthers forward Owen Aquino (8) blocks the shot of Wisconsin Badgers guard Nick Boyd (2) during the second half of a first round game of the men's 2026 NCAA Tournament at Moda Center

Mid-Majors Use March Madness to Lobby for High-Major Matchups

Underdog programs want—and need—more games against high-major teams.

Mar 19, 2026; Portland, OR, USA; High Point Panthers guard Chase Johnston (99) reacts after defeating the Wisconsin Badgers in a first round game of the men's 2026 NCAA Tournament at Moda Center

March Madness Upsets Alive and Well Despite New ‘Free Agency’ Era

Mid-major programs VCU and High Point pulled off major March Madness wins.