LA is now a Nike and Jordan Brand school. The deal, which begins July 1, 2021, covers six years, shorter than most university apparel sponsorships. The basketball and football teams […]
If college athlete name, image, and likeness rules had already taken effect, Fuller might have completed one of the most lucrative kickoffs in college sports history.
Under Armour will pay $9.75 million to exit its 10-year, $50 million deal with Cincinnati five years before it was set to expire. Earlier this year, the company made headlines […]
The Central Arkansas Bears have had to get creative with fan engagement in a year where they are one of a handful of active FBS programs.