Friday, August 28, 2026
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    The FOS App Launches September 1 Pre-save on the App Store Today

    Centerpiece

    Marketing
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    Why Is Nike Suddenly Part of Sorority Rush Season?
    They’re “campus athletes.”
    August 28, 2026
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    Retail
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    First at FOS

    Good Good Golf Pulls Out of PGA Tour Sponsorship
    The Austin event was to be called the Good Good Championship.
    August 27, 2026
    Retail
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    Callaway Drops Good Good Golf After Ad Fallout
    Callaway and Good Good first partnered in 2023.
    August 27, 2026
    Aug 13, 2026; Metairie, LA, USA; Detailed view of the NFL logo on the football during a joint scrimmage between the New Orleans Saints and the Jacksonville Jaguars during at Ochsner Sports Performance Center
    Sports Betting
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    NFL Won’t Reach Prediction-Market Deals Before Start of Season
    “I would be incredibly shocked if anything at all happens this season.”
    August 27, 2026