business of sports

Year In Review

| by Front Office Sports

FOS Crystal Ball: Predictions for the Business of Sports in 2025

Our staffers look toward 2025.

December 28, 2024

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Sep 11, 2024; Los Angeles, California, USA; The Nike shoes worn by Seattle Storm center Mercedes Russell in the first half against the LA Sparks at Crypto.com Arena.

Finance

| by Daniel Roberts

opinion

New Nike CEO Must Do It

The biggest task the new CEO faces is intangible: Refresh the brand.

September 28, 2024

Front Office Sports covers the influence of sports on business and culture.

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