Business of College Athletics

Between unprecedented conference realignments, historic media rights deals, the wild world of NIL, and high-stakes competition, this space couldn’t be more exciting right now, but you need someone to help you make sense of it all. That’s where we come in.

Recent Articles

Nike's .Swoosh NFTs will integrate with future games from EA Sports.

by Andrew Cohen

Nike NFTs to Appear in EA Sports Video Games

Nike launched its .Swoosh NFT marketplace last year.

The University of Cincinnati baseball team is amid a betting scandal.

by Andrew Cohen

Cincinnati Baseball Coach Resigns Amid College Betting Scandal

Scott Googins becomes the second college baseball coach to leave post in May.

“Advertisements have a major influence on betting activity” of college students," the NCAA says.

by Andrew Cohen

NCAA Says 67% of On-Campus Students Bet on Sports

The NCAA’s study follows multiples recent college betting scandals.

Tulane's Dorian Williams breaks a tackle from USC's Jacobe Covington during the 87th Goodyear Cotton Bowl Classic at AT&T Stadium on Monday, January 2, 2023.

by Owen Poindexter

NLRB Sets Up Clash Over College Athlete Unionization, Employment

The NLRB is making moves toward classifying college athletes as employees.

Alabama baseball coach fired for gambling activity.

by Amanda Christovich

The Increasingly Uneasy Relationship Between College Sports And Gambling

The American Gaming Association passed new regulations, and news emerged of three schools accused of suspicious betting activity — within a week of each other. Now, the industry is left to navigate a patchwork of state regulations, an NCAA ban on betting, and a regulated but still volatile gambling industry less than a decade old.