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Tuesday, December 9, 2025
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    Business of College Athletics

    Between unprecedented conference realignments, historic media rights deals, the wild world of NIL, and high-stakes competition, this space couldn’t be more exciting right now, but you need someone to help you make sense of it all. That’s where we come in.

    Recent Articles

    The CFP's media rights have garnered interest from every major broadcaster and streamer.
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    The College Football Playoff Is Becoming One of the Hottest Media Properties
    FOS confirmed CBS and Warner Bros. Discovery have expressed interest.
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    Potential Gonzaga-Big 12 Move Has ‘Overwhelming Support’
    The conference has resumed expansion discussions with the school.
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    Big 12 Reportedly Still Looking to Expand with New Gonzaga Talks
    The conference has previously discussed adding the Bulldogs.
    The flag of Israel waves in the wind above crime scene tape outside Margolin Hebrew Academy after a man armed with a handgun first tried to enter the school and then began firing his gun outside the school before fleeing in Memphis, Tenn., on Monday, July 31, 2023.
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    Sports World Reacts to Hamas Attack on Israel
    The NBA and NFL released statements as war spread in the region.
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    Colorado’s Early Success Under Deion Sanders Still Brings Challenges
    Deion Sanders is six games into his coaching tenure in Boulder.
    Colorado Buffaloes head coach Deion Sanders walks the field during game agains the USC Trojans at Folsom Field.
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    Deion Sanders Driving Colorado Merch Sales, Out-Of-State Applications
    Merchandise sales on Colorado’s online store are up 1,220%.
    Deion Sanders smiles during press conference announcing his appointment as Colorado head coach
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    Colorado Has Coach Prime For Now. How Long Will He Stay?
    Deion Sanders signed a five-year contract with Colorado.
    Apple and Amazon have had discussions about bidding for rights to the College Football Playoff.
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    Apple, Amazon Have Discussed Acquiring College Football Playoff Rights
    Both companies have yet to obtain top-shelf college sports rights.
    Georgia coach Kirby Smart argues a call with the ref during the second half of the SEC Championship game against Alabama at Mercedes-Benz Stadium in Atlanta, on Saturday, Dec. 2, 2023. Alabama won 27-24.
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    Who Is Highest-Paid Coach in College Football?
    Kirby Smart tops the list, earning $13 million per season.
    NBC is interested in media rights to the expanded College Football Playoff.
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    NBC Is Interested in Expanded College Football Playoff Media Rights
    NBC is one of the networks pitching the CFP, a source confirmed.