• Loading stock data...
Tuesday, April 23, 2024
  • -
    days
  • -
    hours
  • -
    minutes
  • -
    seconds

The College Football Playoff Is Becoming One of the Hottest Media Properties

  • CBS and Warner Bros. Discovery have had preliminary discussions with the College Football Playoff, sources confirmed to FOS.
  • ESPN, Fox, NBC, Apple, and Amazon have expressed interest, FOS previously reported.
The CFP's media rights have garnered interest from every major broadcaster and streamer.
Alex Martin/IndyStar

The expanded College Football Playoff is quickly becoming one of the most coveted sports properties in the entire media industry.

Every major broadcaster and streaming partner has expressed interest in the future 12-team College Football Playoff, FOS has confirmed. 

The CFP’s current contract is up in 2026, and has begun having early-stage discussions — though FOS has not heard of any networks submitting formal bids. However, the CFP has expressed interest in a multi-network CFP rights deal, similar to that of the NFL.

The latest networks to be revealed: CBS and Warner Bros. Discovery, who have had preliminary discussions with the CFP, sources told Front Office Sports. The New York Post first reported on the involvement of Warner Bros. Discovery.

Right now, CBS and Warner Bros. Discovery do not have a major presence in college football — the most notable is CBS’ weekly afternoon “SEC on CBS” game, which ends after this season. But they do have the rights to the Division I men’s basketball tournament, the most expensive and most-watched college championship outside the CFP. 

The two most likely networks are ESPN and Fox, which made in-person presentations to the CFP board two weeks ago. 

The two have spent the last several years jockeying to become college football’s broadcast duopoly. ESPN will look to maintain its dominance with some of the playoff, while Fox will hope to elevate its prowess in the sport.

The broadcasters were joined at these meetings by fellow linear networks NBC and CBS, sources confirmed to FOS. While also not a major player in the college football space, NBC made a big leap this year with its weekly “Big Ten Saturday Night” broadcast in addition to its traditional partnership with Notre Dame.

Amazon (who was also at the meetings) and Apple have had discussions with the CFP as well, FOS also reported last week. 

The networks both have inked deals with pro sports including the NFL’s “Thursday Night Football,” MLB, and MLS. However, they have yet to break into the top-tier college football market. They’re most likely to be in the running for the first round of the CFP, which will consist of four games played on college campuses — the playoff will likely want to be on a linear network for later rounds.

Last year, industry experts estimated that the CFP could be worth $2.2 billion annually — though that number is likely overinflated in the current climate, sources have since told FOS. The sheer volume of bidders, however, ensures the price will be high.

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

‘Give Them the Real’: Why Dawn Staley ‘Spoiled’ Local South Carolina Reporters

Staley’s love for the local media leads to more coverage and passionate fans.

Apple Reportedly Close To Winning Broadcast Rights for Club World Cup

Apple’s deal would be FIFA’s first single worldwide broadcast contract.

NBA’s Media Rights Are Set to Expire: Who’s Got Next?

The league’s exclusive negotiating window with ESPN and TNT is expiring.

Everything You Need To Know About the Legal Attempts To Kill the ACC

Four lawsuits involving the conference, Clemson, and FSU could determine the future.
podcast thumbnail mobile
Front Office Sports Today

Randy Johnson, Bird Savior

0:00
0:00

Featured Today

A Bare-Knuckle Fighter Won His Pro Debut. The Far Right Scored a Marketing Win

With Proud Boys sponsoring him, experts say extremist groups will use his success to elevate their ideologies and recruit new believers.
April 7, 2024

Women’s Basketball Finally Has a TV Deal to Match the Excitement. Now What?

A lucrative new media-rights contract could rectify problems of the past, but the future of March Madness media rights is anyone’s guess.
Mar 16, 2024; Washington, D.C., USA; North Carolina State Wolfpack forward DJ Burns Jr. (30) cuts the net after defeating the North Carolina Tar Heels for the ACC Conference Championship at Capital One Arena.
April 6, 2024

How Two College Seniors Helped DJ Burns Cash In on a Final Four Run

Two college seniors are facilitating deals for NC State’s big man.
Mar 31, 2024; Portland, OR, USA; NCAA officials measure the three point line while coaches from the Texas Longhorns and NC State Wolfpack watch with referees in the finals of the Portland Regional of the NCAA Tournament at the Moda Center center.
April 1, 2024

NCAA Has No One to Blame for Latest Women’s March Madness Transgressions

NCAA is still making avoidable mistakes three years after a complete overhaul.

Careers

Powered By

Careers in Sports

Looking for a new job? Check out these featured listings and search for openings all over the world.
Live Nation
Multiple - USA Careers
Adidas
Multiple - USA Careers
FanDuel
Multiple - USA Careers

Caitlin Clark and the Fever to Receive Even More TV Coverage

The WNBA team is placing 17 games on over-the-air stations in the Indianapolis area.
April 19, 2024

No Subscription Totals? Netflix’s Decision Could Impact Sports Plans

The streaming giant says a focus on subscriber totals doesn’t reflect the full state of the company.
April 22, 2024

Two Superstars Are Dominating Professional Golf. Will Viewers Follow?

Scheffler and Korda have been nearly unbeatable on their respective tours.
Sponsored

Rapid Returns: How Technology Is Getting You Back to Your Seat

How Oracle’s POS technology is helping fans get back to their seats faster.
April 18, 2024

Diamond Sports Group Is About to Survive Bankruptcy. Will It Matter?

The bankrupt company faces key questions relating to both programming and distribution.
April 17, 2024

The Questions Are Mounting for ‘Spulu’ As Lawmakers Demand Answers

A pair of high-powered Congressmen are demanding answers about the forthcoming service.
April 16, 2024

Chicago’s Sports Media About to Experience a Major Shake-Up

Three Chicago pro teams’ media rights could shift to Stadium as soon as this fall.
April 16, 2024

Caitlin Clark Drives Massive WNBA Draft Audience for ESPN

Clark’s coronation was the most-watched WNBA telecast in decades.