• Loading stock data...
Tuesday, April 23, 2024
  • -
    days
  • -
    hours
  • -
    minutes
  • -
    seconds

Deion Sanders Driving Colorado Merch Sales, Out-Of-State Applications

  • Merchandise sales on Colorado’s online team store are up 1,220% year-over-year from the same period in 2022.
  • Out-of-state applications to the school are up 40%, according to Colorado chancellor Philip DiStefano.
Colorado Buffaloes head coach Deion Sanders walks the field during game agains the USC Trojans at Folsom Field.
John Leyba-USA TODAY Sports

The Coach Prime Effect continues to provide a financial windfall for the University of Colorado.

In Deion Sanders’ first season as Colorado’s head football coach, merchandise sales on the school’s online team store increased 1,220% in September 2023 versus September 2022, the university confirmed to Front Office Sports. Year-to-date (January through September), sales are up 51%.

Additionally, out-of-state applications to the school are up 40%, according to Colorado chancellor Philip DiStefano, who calls Sanders’ presence in Boulder “transformational,” per TIME.

TIME also reports that Sanders and his personal team are working on a half-hour comedy about his career with Kevin Hart’s media company.

“People are drawn to hope,” Sanders said. “We’re pulling people in, man, that just want a chance to be seen, to be heard, to be noticed, to be recognized.”

Sanders’ impact on Colorado’s largest university has been immense.

The substantial viewership numbers for the Buffaloes’ games have led to over $45 million in earned media for CU, per Apex Marketing Group. The school has cashed into a 42% year-over-year increase in sponsorship revenue.

Additionally, the high-profile nature of Colorado’s games drove a $14 million increase in ticket revenue over 2022. Celebrities — from Lil Wayne and LeBron James to Matthew McConaughey and Jay-Z — have popped up at Folsom Field.

FOS newsletter co-author David Rumsey contributed reporting for this story.

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Everything You Need To Know About the Legal Attempts To Kill the ACC

Four lawsuits involving the conference, Clemson, and FSU could determine the future.
Dec 27, 2023; San Diego, CA, USA; USC Trojans wide receiver Kyron Hudson (10) celebrates after scoring a touchdown against the Louisville Cardinals during the first half at Petco Park.

Hearings Have Concluded in the Pivotal USC Athlete Employment Case. What’s Next?

The potentially landmark labor case could end the NCAA amateurism model.
Caitlin Clark

Fever’s Still Running: Tickets, Jerseys, and the Caitlin Clark Economy

Unprecedented ticket and merchandise demand for the WNBA rookie continues.

NCAA Made Empty Threats to Jim Harbaugh over Lawyer’s Twitter Posts

The attorney kept criticizing the NCAA on social media after the October warning.
podcast thumbnail mobile
Front Office Sports Today

Randy Johnson, Bird Savior

0:00
0:00

Featured Today

A Bare-Knuckle Fighter Won His Pro Debut. The Far Right Scored a Marketing Win

With Proud Boys sponsoring him, experts say extremist groups will use his success to elevate their ideologies and recruit new believers.
April 7, 2024

Women’s Basketball Finally Has a TV Deal to Match the Excitement. Now What?

A lucrative new media-rights contract could rectify problems of the past, but the future of March Madness media rights is anyone’s guess.
Mar 16, 2024; Washington, D.C., USA; North Carolina State Wolfpack forward DJ Burns Jr. (30) cuts the net after defeating the North Carolina Tar Heels for the ACC Conference Championship at Capital One Arena.
April 6, 2024

How Two College Seniors Helped DJ Burns Cash In on a Final Four Run

Two college seniors are facilitating deals for NC State’s big man.
Mar 31, 2024; Portland, OR, USA; NCAA officials measure the three point line while coaches from the Texas Longhorns and NC State Wolfpack watch with referees in the finals of the Portland Regional of the NCAA Tournament at the Moda Center center.
April 1, 2024

NCAA Has No One to Blame for Latest Women’s March Madness Transgressions

NCAA is still making avoidable mistakes three years after a complete overhaul.

Careers

Powered By

Careers in Sports

Looking for a new job? Check out these featured listings and search for openings all over the world.
Live Nation
Multiple - USA Careers
Adidas
Multiple - USA Careers
FanDuel
Multiple - USA Careers

‘Give Them the Real’: Why Dawn Staley ‘Spoiled’ Local South Carolina Reporters

Staley’s love for the local media leads to more coverage and passionate fans.
April 19, 2024

Memphis and FedEx Strike Unique Corporate NIL Deal For $25 Million

The logistics company has a long-standing relationship with the university.
April 19, 2024

Players Accused of Sexual Misconduct Can Still Compete, Feds Say

New Title IX rules ban suspending accused athletes until a school investigation occurs.
Sponsored

Rapid Returns: How Technology Is Getting You Back to Your Seat

How Oracle’s POS technology is helping fans get back to their seats faster.
April 11, 2024

‘Nothing Is Off the Table’: New AAC Commissioner Isn’t Afraid of the Controversial Ideas

Tim Pernetti told reporters he’s specifically interested in private equity—and didn’t rule out athlete employment or unionization models.
April 10, 2024

Deion Sanders: NFL Teams Manipulate Draft Positions

Coach Prime joined ‘Front Office Sports Today’ to discuss the state of college football.
April 10, 2024

Stanford’s Tara VanDerveer Retires With ACC Move Looming

She set the all-time coaching record with 1,216 wins.
April 9, 2024

John Calipari’s Kentucky Exit Is As Slow and Awkward As a Dog in a Stroller

Calipari steps away from Kentucky with the Arkansas deal still unofficial.