Augmented Reality

AR Contact Lens Startup Raises $45M, Partners with Adidas

AR contact lens developer Mojo Vision from investors including the Amazon Alexa Fund. The company is targeting fitness enthusiasts.

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Epic Wants To Be Top Game Developer Hub

Epic Games acquired Sketchlab, a company that allows 3D, VR, and AR artists to sell their work to game developers.

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Victory Club, Virtual Grandstand Bring Homebound Fans to U.S. Open

With this year’s U.S. Open golf tournament, the USGA is offering numerous virtual ways for fans to take in the experience from home.

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Ironman Virtual Racing Success Creates Value for Sponsors

When the Ironman Group launched its Virtual Racing series at the beginning of April, the company sought to foster competition and community for the hundreds of thousands of Ironman athletes […]

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Augmented Reality Activations Offer Teams A New Source Of Revenue

As the sports industry delves further into augmented reality, there is ample opportunity for teams to grow revenue streams by selling advertising around activations. But to do that, more clubs […]

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Shot Callers: James Giglio, CEO, MVP Interactive

(Citrin Cooperman is a proud partner of Front Office Sports) The digital age has drastically changed the world of fan engagement even on the concourses of big stadiums. FOS Editor Ian […]

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Vikings, Pepsi Create Augmented Reality-Featured Commemorative Cups

The Minnesota Vikings might be 2-2 going into Week 5 of the 2019 season, but that hasn’t stopped them from making plays off the field. To start off the year, […]

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How do Adam Silver and Roger Goodell view influence of tech?

*This piece first appeared in the Front Office Sports Newsletter. Subscribe today and get the news before anyone else. This past week, Adam Silver and Roger Goodell joined the likes of Reid Hoffman […]

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Shot Callers: Eric Mastalir of Nike

(Sports Tech Tokyo is a proud partner of Front Office Sports) Sports brands face a unique challenge in an increasingly technological world. Just because people love their phones and computers, however, […]

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Vizrt Leads The Way in Digital Content Management and Distribution

(Vizrt is a proud partner of Front Office Sports) From stadiums, to broadcasting, to social media, the right content creation, management and distribution tools are essential for sports organizations of […]

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