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    College Athletics
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    Georgia Tech Leads Brand-First Push in College Football
    When Atlanta native Geoff Collins came back to Georgia Tech in 2019 to take over…
    May 7, 2020
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    Marketing
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    Coronavirus Hiatuses Provide Athletes Digital Marketing Opportunities
    With sports effectively shutting down for the foreseeable future, athletes will need to look elsewhere…
    March 13, 2020
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    Athletes
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    Missy Franklin Finds Her Lane In Retirement With Long-Term Brand Deals
    When you ask six-time Olympic medalist Missy Franklin about life after swimming, you won’t hear…
    February 18, 2020
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    Marketing
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    The Budding Brand of Bronny James
    Bronny James stands, navy warmup still on, listening as Sierra Canyon’s starters are called out…
    February 11, 2020