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athlete branding

Georgia Tech Leads Brand-First Push in College Football

When Atlanta native Geoff Collins came back to Georgia Tech in 2019 to take over…
May 7, 2020

Coronavirus Hiatuses Provide Athletes Digital Marketing Opportunities

With sports effectively shutting down for the foreseeable future, athletes will need to look elsewhere…
March 13, 2020
missy-franklin-swimming-retirement-business

Missy Franklin Finds Her Lane In Retirement With Long-Term Brand Deals

When you ask six-time Olympic medalist Missy Franklin about life after swimming, you won’t hear…
February 18, 2020
lebron-james-jr-bronny-brand

The Budding Brand of Bronny James

Bronny James stands, navy warmup still on, listening as Sierra Canyon’s starters are called out…
February 11, 2020