Thursday, April 30, 2026
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    Private equity. Athlete-backed ventures. Billion-dollar deals. The sports industry isn’t just entertainment—it’s a high-stakes asset class. Front Office Sports breaks down the business moves shaping the future of sports.

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    Tim Cook
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    Seahawks Sale Watch: Zuckerberg, Cook Among Rumored Bidders
    At least four potential majority buyers have expressed interest, sources tell FOS.
    2026 Kentucky Derby hopeful Litmus Test, ridden by Martin Garcia, works during morning training at Churchill Downs in Louisville, Kentucky. The Bob Baffert-trained horse is currently at No. 21 on the Kentucky Derby leaderboard. April 23, 2026
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    Churchill Downs Purchase of Preakness IP Is ‘Starting Point’
    “I can’t imagine they bought this only for the fees in the long run.”
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    Want to Own a 100-Year-Old Austrian Soccer Team for $500?
    Vestible’s first team is Kapfenberger SV 1919.
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    Former NFL Pro Adam Thielen Is Betting on the Youth Sports Boom
    “We want to help athletes get better wherever they’re at.”
    [US, Mexico & Canada customers only] Feb 4, 2026; Riyadh, SAUDI ARABIA; Byeong Hun An in action during the first round of play at LIV Golf Riyadh at the Riyadh Golf Club.
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    LIV Golf CEO: League Looking for New Investors
    Scott O’Neil admitted LIV will need to raise money moving forward.
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    StubHub to Pay $10M to Settle FTC Case Over NFL Ticket Fees
    The company was charged with purposely delaying compliance with a rule.
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    Top Sports Attorneys Command $10M Salaries Amid Poaching Frenzy
    “The transfer portal is open for sports lawyers.”
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    Caleb Williams Didn’t Mean to Start an ‘Iceman’ Fight
    “It’s all respect” to NBA legend George “Iceman” Gervin, Williams told FOS.
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    Caleb Williams’s Investment Playbook: ‘No Vices’
    The Bears QB has put money into sports, tech, and wellness start-ups.
    Oct 17, 2025; Los Angeles, California, USA; Los Angeles Dodgers co-owner Magic Johnson looks on in the sixth inning between the Los Angeles Dodgers and the Milwaukee Brewers during game four of the NLCS round for the 2025 MLB playoffs at Dodger Stadium
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    Magic Johnson Escapes NFT Investment Scheme Lawsuit
    The two sides have reached an “amicable resolution.”