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    Private equity. Athlete-backed ventures. Billion-dollar deals. The sports industry isn’t just entertainment—it’s a high-stakes asset class. Front Office Sports breaks down the business moves shaping the future of sports.

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    Dec 31, 2025; Las Vegas, NV, USA; Utah Utes quarterback Devon Dampier (4) carries the ball against Nebraska Cornhuskers defensive back Donovan Jones (37) in the second half during the SRS Distribution Las Vegas Bowl at Allegiant Stadium.
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    Dave Checketts: Utah ‘Sold Off Their Future’ With PE Deal
    The Utah–Otro Capital was approved by the university board in December.
    Mark Cuban
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    Mark Cuban: ‘Betting Isn’t the Problem’
    These wagers have been behind the recent MLB and NBA gambling scandals.
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    Nike Under Fire Amid Growing Wave of Tariff Refund Lawsuits
    Adidas and Lululemon also face proposed class actions from consumers.
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    FSU Tests New Revenue Model as Schools Cut Sports
    “Cutting sports isn’t part of the equation for us.”
    Aug 2, 2024; Nanterre, France; Benjamin Proud (Great Britain), Cameron McEvoy (Australia) and Florent Manaudou (France) in the men’s 50-meter freestyle medal ceremony during the Paris 2024 Olympic Summer Games at Paris La Défense Arena.
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    The Enhanced Games Want to Be More Than a Steroid Olympics
    “There’s a benefit for anyone to live enhanced.”
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    Investor Recalls Kang’s Tense Takeover of Spirit
    The Spirit’s valuation has increased 4,200% since 2020.
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    Wasserman Buyers Narrow as PE Conflicts Sideline Major Firms
    Private-equity firm TA Associates has removed itself from the running.
    Apr 11, 2025; Dallas, Texas, USA; Dallas Mavericks minority owner Mark Cuban walks off the court after the game against the Toronto Raptors at the American Airlines Center.
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    Why Mark Cuban Bought Into a Canadian Basketball Team
    “Canada is producing more stars than any other country.”
    Cricket - Indian Premier League - IPL - Final - Royal Challengers Bengaluru v Punjab Kings - Narendra Modi Stadium, Ahmedabad, India - June 4, 2025 Royal Challengers Bengaluru's Rajat Patidar lifts the trophy as he celebrates with teammates after winning the Indian Premier League
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    How Private Equity Fell in Love With Indian Cricket
    India’s U.S.-style cricket league has become a private-equity playground.
    Sep 2, 2025; San Francisco, California, USA; New York Liberty forward Breanna Stewart (30) shoots the ball against Golden State Valkyries guard Veronica Burton (22) during the first quarter at Chase Center.
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    Ariel Investments Sees a $1B Women’s Sports Team in the Next 5 Years
    Like small-cap stocks, women’s sports teams have room to run.