Tuesday, September 15, 2026
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    Asset Class

    Private equity. Athlete-backed ventures. Billion-dollar deals. The sports industry isn’t just entertainment—it’s a high-stakes asset class. Front Office Sports breaks down the business moves shaping the future of sports.

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    Recent Articles
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    Gotham FC Co-Owner Supports Both ‘Rodman Rule’ And Salary Cap
    Carolyn Tisch Blodgett emphasized the importance of star power and parity.
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    Carolyn Tisch Blodgett Says Giants Ownership Transfer Is Complete
    The Tisch shares have been passed down.
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    New Funding Doubles TGL Parent Company Valuation to $1B
    TMRW is the parent company of indoor golf leagues TGL and WTGL.
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    Novig CEO: Sydney Sweeney Ad Puts Us in ‘National Discourse’
    Sweeney got equity in the company, and the racy ad went viral.
    Aug 25, 2017; Seattle, WA, USA; General overall view of Seattle Seahawks logo at CenturyLink Field during a NFL football game against the Kansas City Chiefs. Mandatory Credit: Kirby Lee-USA TODAY Sports
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    Mark Stevens Is Seahawks’ Top Minority Investor
    Other investors joined the Seahawks’ new ownership from the Mittal-Grousbeck group.
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    Callaway Content Head, Good Good Marketing VP Out After Ad Fallout
    Neither Callaway’s nor Good Good’s CEO saw the ad before publishing.
    First at FOS
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    Runners-Up Offered Seahawks Stake After Losing Out on Team
    The deal is closing “very soon,” a source says.

    Matt Iseman takes viewers beyond the scoreboard, inside the deals, and face-to-face with the personalities shaping sports.

    Find Your Local Channel
    Aug 13, 2026; Metairie, LA, USA; Detailed view of the NFL logo on the football during a joint scrimmage between the New Orleans Saints and the Jacksonville Jaguars during at Ochsner Sports Performance Center
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    NFL Won’t Reach Prediction-Market Deals Before Start of Season
    “I would be incredibly shocked if anything at all happens this season.”
    Mark Walter, CEO of Guggenheim Partners, speaks during a reception hosted by U.S. President Donald Trump for the reigning Major League Baseball (MLB) World Series champion Los Angeles Dodgers in the Rose Garden at the White House, Washington, D.C., U.S., July 23, 2026.
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    Walter’s Company Says There’s No Fraud, No Victim, and No Fire Sale
    TWG Global insists the Dodgers are not up for grabs.