Friday, July 10, 2026

Asset Class

Private equity. Athlete-backed ventures. Billion-dollar deals. The sports industry isn’t just entertainment—it’s a high-stakes asset class. Front Office Sports breaks down the business moves shaping the future of sports.

Recent Articles

Feb 8, 2026; Santa Clara, CA, USA; Seattle Seahawks wide receiver Cooper Kupp (10) catches a pass against New England Patriots cornerback Marcus Jones (25) in the first half in Super Bowl LX at Levi's Stadium.

Two Bidders Pull Ahead in Seahawks Sale Process

One of the two groups includes at least one former Seahawks player.
Jun 17, 2026; Southampton, New York, USA; Bryson DeChambeau (L) and Jon Rahm (R) walk together during a practice round for the U.S. Open golf tournament.

Clock Is Ticking on LIV Golf’s Search for New Investors

LIV’s U.K. event is scheduled to begin July 23.


Versant Buys Woods-Backed Golf Simulator Company for $530M

Full Swing is the predominant technology used by TGL.

Nike’s Rumored China E-Commerce Gamble Could Be a Misstep

Nike will reportedly stop letting other companies sell its products online in China.

Why Big3 Is Going Public As Ice Cube Laments NBA Constraints

“In my vision, we’re here 100 years, not just nine,” Ice Cube tells FOS.

Kalshi’s Tarek Mansour Talks Giannis, Don Jr., Supreme Court

The Kalshi cofounder discussed critics, CFTC rulemaking, and more.

Gareth Bale
Exclusive

Gareth Bale Launches Sports Fund, Still Eyeing Cardiff Bid

“It’s about being patient, finding the right club, and the right path for us to take.”

New Mexico United fans wave the team's flag at the Locomotive's home opener game Saturday, March 19, 2022, at Southwest Univerity Park in El Paso, Texas.
Exclusive

Trump Admin Targets New Mexico With Prediction-Market Lawsuit

New Mexico is the eighth state recently sued by the CFTC.

Apr 30, 2026; Philadelphia, Pennsylvania, USA; Boston Celtics forward Jayson Tatum (0) reacts to his score against the Philadelphia 76ers during the second quarter at Xfinity Mobile Arena

Tatum Leaves Door Open for St. Louis WNBA Expansion Bid

The Celtics star wouldn’t comment directly, but also didn’t deny his involvement.