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Tuesday, January 27, 2026
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    Adidas

    Patrick Mahomes II hits out of a sand trap during the final round of the American Century Celebrity Championship golf tournament at Edgewood Tahoe Golf Course in Stateline, Nev., Sunday, July 16, 2023.
    Athletes
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    Adidas Golf May Use Patrick Mahomes Strategy With Other Athletes
    Mahomes’s contract extension includes a new golf line.
    January 22, 2026
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    Hoka Sneakers of various brands on display at a Dick's Sporting Goods retail store, New York, NY, August 4, 2025. China, Vietnam and Indonesia are the top countries where shoes are manufactured and tariffs of a minimum of 19% for these three countries goes into effect next week.
    Retail
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    Sportswear Retailers Haven’t Yet Been Hit by Trump Tariffs 
    “We haven’t seen a full quarter of results yet with tariffs.”
    November 28, 2025
    Deals
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    Patrick Mahomes Deepens His Adidas Ties, Debuts Golf Gear Line
    Mahomes extends Adidas deal and launches his own branded golf apparel line.
    November 27, 2025
    Patrick Kraft
    College Sports
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    Penn State Says Adidas Had No Role in James Franklin Firing or..
    Franklin is owed tens of millions of dollars.
    October 13, 2025