Wednesday, July 22, 2026

Swiss Politicians Want FIFA Chief to Lobby Trump for Tariff Relief

Facing a 39% U.S. levy, Swiss politicians are eyeing FIFA president Gianni Infantino as an unlikely diplomatic ally.

Jul 13, 2025; East Rutherford, New Jersey, USA; FIFA president Gianni Infantino and President Donald Trump carry the FIFA Club World Cup trophy during the presentation after the final of the 2025 FIFA Club World Cup at MetLife Stadium.
Hannah Mckay-Reuters via Imagn Images

Switzerland’s trade talks in Washington have stalled. 

Now, some politicians are calling on FIFA president Gianni Infantino, hoping his personal ties to President Donald Trump can help dial back a crushing 39% U.S. tariff on imports.

Last week, the Trump Administration raised Switzerland’s tariff rate from 31% to 39%, scheduled to take effect Aug. 7. That rate is among the highest imposed in Trump’s latest trade order; only two countries received a 40% tariff, and one received the top rate of 41%.

In response, Swiss President Karin Keller-Sutter made a last-minute trip to Washington, but returned Wednesday without a better deal. While she described her meeting with U.S. Secretary of State Marco Rubio as “very good,” she did not meet with Trump or top trade officials, according to Reuters

One source told Reuters that Keller-Sutter had proposed a 10% tariff rate, but U.S. officials rejected the offer. In an interview with CNBC, Trump dismissed the exchange, saying, “The woman was nice, but she didn’t want to listen.”

The failure to reach a deal has fueled public concern in Switzerland, prompting some politicians to push for more unconventional tactics. 

Among those being considered is Infantino, a Swiss native who has built a close relationship with Trump throughout his presidency and ahead of the 2026 men’s World Cup.

Infantino has appeared alongside the president several times this year, including visits to Mar-a-Lago, the White House, and Trump Tower in New York, where FIFA opened a new office. Most recently, the two shared the stage at the closing ceremony of the FIFA Club World Cup in New Jersey last month. Trump has previously described Infantino as “a friend of mine” and “an excellent guy.”

National Councillor Roland Rino Büchel, a member of the right-wing Swiss People’s Party, has emerged as a vocal advocate for involving Infantino. “It is definitely time to bring in Gianni Infantino now without further delay to help open doors,” Büchel told the Financial Times. “If [Swiss Economic Minister Guy] Parmelin picked up the phone and asked Infantino for help, I would well imagine he would do it.”

The U.S. is one of Switzerland’s most important trading partners, with the U.S. importing $64 billion in goods last year. Top categories include pharmaceuticals ($19 billion), precious metals and stones ($14.8 billion), and watches and clocks ($6.5 billion), according to United Nations data

“The situation is bad,” Büchel said. “We need better ideas for the good of the country and the thousands of jobs that will be affected if we do not get a better deal. Infantino is the best person to maybe secure a meeting.”

FIFA did not immediately respond to a request for comment.

This field is for validation purposes and should be left unchanged.

Sign up for
The Memo Newsletter

Get the biggest stories and best analysis on the business of sports delivered to your inbox twice every weekday and twice on weekends.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Will Mexican Soccer Ever Return to Promotion and Relegation?

Arturo Lomeli, owner of a Liga MX second-tier team, wants reforms.

World Cup Final Averaged More Than 66 Million Viewers

The final posted the largest U.S. television audience since the Super Bowl.
Soccer - Copa Libertadores - Final - Atletico Mineiro v Botafogo - Estadio Mas Monumental, Buenos Aires, Argentina - November 30, 2024 Botafogo owner John Textor celebrates with the trophy after winning the Copa Libertadores

John Textor Seeks $400M From Michele Kang in Lyon Takeover Suit

Textor claims Kang convinced him to give up control of Lyon while plotting to oust him.
Soccer Football - Serie A - AC Milan v Hellas Verona - San Siro, Milan, Italy - December 28, 2025 Former footballer Zlatan Ibrahimovic before the match REUTERS/Daniele Mascolo

After Breakout World Cup, Zlatan Leaves Fox With Leverage

The former striker said his Fox Sports stint was one-and-done.
podcast thumbnail mobile
Front Office Sports Today

7/22/26 – World Cup Final Ratings, ESPN Layoffs, LeBron Waits, WFAN to SiriusXM

0:00

Featured Today

Tom's Watch Bar

Sports Bars Are Cashing In From Summer of Soccer

The World Cup has brought a windfall to America’s biggest sports bars.
Jun 16, 2026; East Rutherford, New Jersey, USA; France forward Michael Olise (11) controls the ball against Senegal during a Group I match of the 2026 FIFA World Cup at New York New Jersey Stadium
July 16, 2026

Where World Cup Stars Go to Customize Their Cleats

The world’s best players turn to a Scottish craftsman for perfect cleats.
July 10, 2026

What the World Cup Means to Erling Haaland’s Tiny Hometown

The tournament’s breakout star is from a rural Norwegian town.
July 10, 2026

Why So Many Media Outlets Are Rushing Into Sports

Sports coverage has ballooned in every corner of media.
Pillow Fight Championship
July 8, 2026

How Obscure Sports Get Mainstream TV Deals

For niche sports, getting on TV often matters more than getting paid.
Apr 3, 2025; Miami, Florida, USA; President Donald Trump and his son, Eric Trump, drive in a golf cart after he arrived on Marine One at the LIV Golf Miami golf tournament at Trump National Doral.

Trump’s Golf Businesses Netted Nearly $395M in Income in 2025

The biggest moneymaker was $121.8 million from Trump National Doral.
June 30, 2026

Supreme Court Upholds Trans Athlete Ban

The court issued a consolidated opinion on two trans athlete cases.
July 1, 2026

Trump Says His Free Sports Tickets Were Worth $122K in 2025

The gifts included Super Bowl, Ryder Cup, and US Open tickets.
Sponsored

Inside the EY 2026 Sports Engagement Index: The Real Map of American Sports Participation

EY’s latest index explores how shifting U.S. fan behaviors are expanding the definition of sports engagement.
June 23, 2026

Manfred Blames Giants for Pride Hat Snafu

The MLB commissioner sent an extended reply to Sen. Josh Hawley. 
June 15, 2026

White Says Never Again After White House Fight: ‘I Can’t Afford It’

The MMA promotion also distanced itself from staging future events outdoors. 
June 12, 2026

Rain and Rants Take Over UFC Freedom 250 Press Conference

Weather and bizarre taunts disrupted the long-planned event. 
Exclusive
June 10, 2026

No White House Invite Yet for NWSL Champion Gotham FC

The club was the first NWSL team to visit, in 2024.