• Loading stock data...
Wednesday, November 13, 2024
DEADLINE EXTENDED: The Best Employers in Sports survey is now open through Nov. 13 Learn More
exclusive
Media

Super Bowl Numbers Call Twitter’s Supposed Demise Into Question

  • The big performance in the Big Game is major validation for Twitter after months of financial turmoil.
  • Total tweets were up 20% and total tweeters were up 18% year-over-year.
Twitter headquarters.
Photo by Tayfun Coskun

Twitter had one of its most active days ever during Super Bowl LVII, giving the platform a needed boost after a wild four months since Elon Musk took over as owner.

On game day, the total number of tweets in the U.S. was up 20% and total tweeters were up 18%, each year-over-year, according to sources familiar with the data.

Unsurprisingly, Patrick Mahomes, Jalen Hurts, and Travis Kelce were the most tweeted-about players during the Kansas City Chiefs’ 38-35 victory over the Philadelphia Eagles — but Rihanna’s halftime performance was the most tweeted-about moment overall.

The Big Game results are major validation for Twitter after months of financial turmoil.

Of the company’s top 1,000 advertisers in September, 625 stopped advertising on Twitter by January, per CNN. Monthly revenue dropped by more than 60% from October to January 25, according to the data — or from about $127 million to just over $48 million.

Musk rallied and struck deals with two major Super Bowl sponsors — PepsiCo and Anheuser-Busch InBev — just days ahead of the game. But that may not have been enough to satisfy the CEO.

After failing to publish a hit Super Bowl tweet (by his standards), Musk reportedly had the app’s algorithm tweaked so that his tweets would appear at the top of users’ timelines.

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Bears Revisiting Another Lakefront Location for New Stadium

The site is about 2.5 miles south of Soldier Field.

Chiefs-Bills Clash Could Set Ratings High, and CBS Is Going Big

CBS is set to broadcast “The NFL Today” on-site from Highmark Stadium in Orchard Park, N.Y.
Nov 10, 2024; Landover, Maryland, USA; Washington Commanders kicker Zane Gonzales (47) kicks a field goal against the Pittsburgh Steelers at Northwest Stadium.

RFK Stadium Bill Could Clear Congress in Lame-Duck Session

The legislation would grant D.C. a 99-year lease for the land.

Netflix NFL Christmas Doubleheader Will Be Tracked by Nielsen

The move aligns with how Amazon measures “Thursday Night Football” audiences.
podcast thumbnail mobile
Front Office Sports Today

Is Jerry Jones Holding the Cowboys Back?

0:00

Featured Today

Former President Donald Trump waves to the crowd as he exits the putting green with his aide Walt Nauta, left, during the final round of the LIV Golf Bedminster golf tournament at Trump National Bedminster on Sunday, Aug. 13, 2023.
opinion

Trump Win Puts Sports Back in the White House

With Trump back in the White House, sports get more political again.
Members of the NY Giants run onto the field to start the game between the New York Giants and the Washington Commanders at MetLife Stadium in East Rutherford on Sunday, Nov. 3, 2024.
November 8, 2024

The NFL Is Becoming the League With No Borders

Where will the NFL go next? International expansion will only get bigger.
November 5, 2024

NFL Center Connor McGovern Is the Heir to a Potato Empire

The NFL vet’s family provides potatoes for McDonald’s, Wendy’s, and others.
Vanderbilt Commodores fans head to the south end zone as the goal post is taken down by exuberant fans after beating No. 1 Alabama 40-35 at Vanderbilt Stadium in Nashville, Tenn., Saturday, Oct. 5, 2024.
opinion
November 2, 2024

Something New in College Football This Year: Parity

Upsets, surprises. CFB is more fun on the field than the NFL.

NBA’s Declining Viewership Gets Steph Curry Bump

Last Wednesday’s Warriors-Celtics game averaged 2.14 million viewers.
November 11, 2024

Tennis Channel Suspends Journalist Jon Wertheim After Hot Mic Comments About Player’s..

He said the comments were “inadvertently” broadcast.
November 11, 2024

DSG’s Future Hangs on Bankruptcy Hearing As MLB Objects to Plan

The bankrupt regional sports network operator will learn whether it will again become a viable company.
Sponsored

How UBS Crafts Impactful Partnerships Across Sports, Arts, and Culture

As UBS continues to expand its impressive array of sports and entertainment partnerships, the company solidifies its position as a leader in wealth management.
November 11, 2024

Cowboys’ Struggles Could Lead the NFL to Flex Out America’s Team

The perennially popular team is facing a very different reality this season.
November 8, 2024

NBA Ratings Are Dipping and One Legend Has a Theory Why

NBA teams are averaging 37 three-points attempts per game this season.
November 8, 2024

MLB Fires Back at DSG Plan, Raising Doubt Over Long-Term Viability

The league and the Braves say they “have grave concerns” about the company’s future viability.
November 8, 2024

NFL, UEFA Rights Help Paramount+ Add 3.5 Million Subscribers

The streamer’s quarterly revenue grew by 25% compared to 2023.