• Loading stock data...
Thursday, May 15, 2025
exclusive
Media

Super Bowl Numbers Call Twitter’s Supposed Demise Into Question

  • The big performance in the Big Game is major validation for Twitter after months of financial turmoil.
  • Total tweets were up 20% and total tweeters were up 18% year-over-year.
Twitter headquarters.
Photo by Tayfun Coskun

Twitter had one of its most active days ever during Super Bowl LVII, giving the platform a needed boost after a wild four months since Elon Musk took over as owner.

On game day, the total number of tweets in the U.S. was up 20% and total tweeters were up 18%, each year-over-year, according to sources familiar with the data.

Unsurprisingly, Patrick Mahomes, Jalen Hurts, and Travis Kelce were the most tweeted-about players during the Kansas City Chiefs’ 38-35 victory over the Philadelphia Eagles — but Rihanna’s halftime performance was the most tweeted-about moment overall.

The Big Game results are major validation for Twitter after months of financial turmoil.

Of the company’s top 1,000 advertisers in September, 625 stopped advertising on Twitter by January, per CNN. Monthly revenue dropped by more than 60% from October to January 25, according to the data — or from about $127 million to just over $48 million.

Musk rallied and struck deals with two major Super Bowl sponsors — PepsiCo and Anheuser-Busch InBev — just days ahead of the game. But that may not have been enough to satisfy the CEO.

After failing to publish a hit Super Bowl tweet (by his standards), Musk reportedly had the app’s algorithm tweaked so that his tweets would appear at the top of users’ timelines.

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

NFL Releases 2025 Schedule With Heavy Focus on Standalone Matchups

The 2025 NFL schedule separates more games into individual broadcast slots.

Netflix Unveils NFL Christmas Slate With Cowboys, Lions in Spotlight

The streamer’s holiday games lean in to two heated division rivalries.

Jeff Darlington Eyes ESPN Extension—and More Golf Storytelling

The reporter is approaching the end of his deal at the network.
Phil Knight

Phil Knight Not Buying Trail Blazers, Citing Age

He previously tried to buy the team for $2 billion in 2022. 

Featured Today

Hillary Trochek/Statement Threads Shop

How Custom Stanley Cup Playoffs WAGs Jackets Come Together

The process behind custom postseason jackets is meticulous—and aspirational.
Gracelyn Laudermilch
May 14, 2025

The House Settlement Has Thrown High School Athletes Into Crisis

FOS spoke to an athlete devastated by House settlement roster cuts.
Boomstick Burrito
May 11, 2025

The Arms Race to Create the Wildest Ballpark Concessions

Forget the score—did you see the milkshake?
Apr 18, 2024; Los Angeles, CA, USA; Stanford Cardinal vs Grand Canyon University Antelopes during the MPSF Men's Volleyball Championship at Galen Center.
exclusive
May 10, 2025

‘What Just Happened’: Inside the Abrupt End of Grand Canyon Men’s Volleyball

Inside Grand Canyon’s shocking decision to cut men’s volleyball.
ESPN headquarters

New ESPN Streaming App Marks Major Shift in Disney Strategy

The Disney-owned network has big expectations for the forthcoming service.
May 12, 2025

Super Bowl, NBA, Olympics Drive NBC Toward Billion-Dollar February

NBC touts its historic confluence of NFL, NBA, and Olympic content.
May 12, 2025

Fox Takes Small Step Into Streaming Arena Without Joining Wars

The network’s subscription-based streaming service now has a name.
Sponsored

Game On: Portfolio Players Stories, Brought to You by E*TRADE from Morgan Stanley

In the latest Portfolio Players—our series spotlighting athlete and executive investors—Carolyn Tisch Blodgett, owner of Gotham FC & advisor to the New York Giants, breaks down how sports, brand, and capital are reshaping fandom and the business of women’s sports.
May 12, 2025

NFL Taps Cowboys-Eagles Rivalry to Launch 2025 Season

The 2025 NFL season will begin with one of its top rivalries.
May 6, 2025

Caitlin Clark Is Still Must-See TV, Even in the WNBA Preseason

Indiana will have 41 regular-season games nationally televised or streamed.
May 5, 2025

NBA Misses a Dynasty Duel—but Gains a Star-Making Moment

The Warriors defeated the Rockets in seven games.
May 4, 2025

Kentucky Derby Sets Ratings, Betting Records Despite Attendance Dip

The crowd of 147,406 at Churchill Downs was down 6% from last year.