• Loading stock data...
Monday, June 2, 2025

Super-Agent Rich Paul Launches Klutch Athletics with New Balance

  • The new Black-owned apparel brand was “co-authored” by Paul and New Balance.
  • Klutch Athletics will be available for purchase online and in select retailers starting April 27.
A model wears the new Klutch Athletics clothing line from New Balance.
Klutch Athletics

One of the NBA’s most powerful agents is getting into athletic apparel.

On Wednesday, Rich Paul announced the creation of Klutch Athletics — a new Black-owned apparel brand “co-authored” with New Balance.

“There’s a gap right now that we can fill — creating training product that is functional, but with style,” Paul said in a news release. “We’ve seen other brands moving away from youth sports and training, so we’re focused on bringing the new look of training for the next generation. And there’s no one better than New Balance to build this with.”

The clothing line — which New Balance emphasizes is not a one-off collaboration — seeks to provide for athletes across youth, collegiate, and professional sports.

  • The apparel’s color palette will draw from New Balance’s range of grays with a green accent representing the field of play.
  • “We designed the line to help athletes perform their best and look good while doing it,” said Klutch Athletics Chief Design Officer David Creech. “It will deliver products for all athletes, regardless of sport or gender.”

Klutch Athletics apparel will be available for purchase online and in select retailers starting April 27. T-shirts will carry a $40 suggested retail, while hoodies will be $120.

Endorsement Magnet Shohei Ohtani Signs with New Balance

New Balance adds arguably baseball’s biggest name to its roster of endorsers.
January 31, 2023

New Balance Renaissance

Klutch Athletics is the latest in New Balance’s cultural resurgence.

In late January, the athletic apparel company signed baseball superstar Shohei Ohtani to a long-term endorsement partnership.

The Boston-based company also recently launched the third edition of Kawhi Leonard’s signature shoe, the KAWHI III.

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Indiana Fever’s Mounting Injuries Highlight WNBA Roster Size Problem

Cameron Brink believes the WNBA needs to expand roster sizes.

Bears Suburban Stadium Deal Inching Forward Despite Cost Questions

State legislators discussed a Bears-friendly bill, but ran out of time.

Scheffler Closing Fast on Mickelson’s PGA Tour Earnings

Scottie Scheffler is already fourth in PGA Tour career earnings.

Rockies Hit New Low With No Clear Answers in Sight

The club is on pace to become the worst in baseball’s modern era.

Featured Today

PSG and the City of Paris Can Join European Soccer’s Elite

What a maiden Champions League title would mean for the French club.
May 30, 2025

How the Champions League Anthem Took on a Life of Its Own

The composer didn’t know he wrote a timeless hit three decades ago.
May 25, 2025

How Rolex Paved the Way for Luxury’s Love Affair With Tennis

“It’s almost impossible to think about tennis without thinking about Rolex.”
Mar 23, 2025; Miami, FL, USA; Alexandra Eala (PHI) reacts after winning a point against Madison Keys (USA)(not pictured) on day six of the Miami Open at Hard Rock Stadium.
May 24, 2025

Alex Eala Is Defying Her Country’s Odds to Make French Open History

The Philippines native has overcome a unique set of financial odds.
Mar 23, 2024; New York, New York, USA; Sneakers worn by New York Knicks guard Jalen Brunson (11) during warmups prior to the game against the Brooklyn Nets at Madison Square Garden.

Nike to Raise Prices on Sneakers Above $100

Kids products and Air Force 1s won’t be affected.
May 15, 2025

20 Hats Per Minute: Merch Madness Hits PGA Championship

Headwear is among the most popular items selling in Charlotte.
Arc'teryx
May 20, 2025

Expensive Outdoor Gear Is Bright Spot Amid Tariff Turmoil

Amer Sports says tariffs will have a “negligible” impact on its results.
Sponsored

Game On: Portfolio Players Stories, Brought to You by E*TRADE from Morgan Stanley

In Episode 7 of Portfolio Players, go inside the boardroom with Avenue Capital CEO and former Milwaukee Bucks co-owner Marc Lasry on Giannis’s future, women’s sports, and upstart leagues like TGL and Unrivaled. 
On-Running
May 14, 2025

On Says It’s Raising Prices—but Not Because of Tariffs

“We want to be the most premium performance sportswear brand,” On’s cofounder said.
Soar
May 12, 2025

Running Is a Bright Spot As Retailers Reel From Trump Tariffs

Sales of running shoes rose 7% in the first quarter.
A'ja Wilson
May 6, 2025

Why Nike Wanted A’ja Wilson’s New Shoe to Sell Out in Minutes

Nike gave fans a taste of the A’Ones with a limited drop.
Michelle Wie West
exclusive
May 6, 2025

Michelle Wie West Is Latest Athlete to Invest in Togethxr

The brand tripled its revenue year over year and is profitable.