• Loading stock data...
Tuesday, April 16, 2024
  • -
    days
  • -
    hours
  • -
    minutes
  • -
    seconds

Suns Become 30th NBA Team to Have a G League Squad

  • Mat Ishbia made his latest move a year into owning the Suns.
  • The G League team comes at a time when the Suns are trying to win now in the NBA.
Phoenix Suns
Joe Camporeale-USA TODAY Sports

The G League is heading to Phoenix. 

The Suns organization, now under the umbrella of owner Mat Ishbia’s Player 15 company for his sports and entertainment ventures, became the final NBA team to have an affiliated team with the league. A location for home games and a team name have both yet to be determined, though the name will be decided through a fan contest with the winner getting $1,000. 

Over the years, G League teams have served as a minor league for the NBA, with each team valuing their affiliate differently. G League teams have created pipelines for organizations to promote players, coaches, and front office members over the years. Sixers coach Nick Nurse coached in the G League for six years and shone a new light on those who have come up through the league when he led the Raptors to the 2019 NBA title. 

Ishbia’s decision to invest in a G League team comes as he’s spending wildly to bring a championship to the desert immediately. G League teams have historically been money losers that struggle to attract attendance and develop a fan base. 

The Suns traded for Kevin Durant shortly after buying the team for a record $4 billion to pair with homegrown Devin Booker. Ishbia is looking at a payroll of more than $187 million at the end of this season and a $50 million tax bill that comes with it. Given the Suns’ luxury tax situation and lack of draft assets after trading for Durant and Bradley Beal the following summer, the team is limited in its ability to upgrade the roster despite having a title contender on the floor.

Can the G League team produce some players on team-friendly contracts to help fill out the roster?

What’s left unanswered is whether the G League is done expanding. Phoenix gives the league 33 teams, including the G League Ignite in Las Vegas, which develops players who are uninterested in playing college basketball. The league also went international when it added a team in Mexico City ahead of the 2021–22 season. 

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Caitlin Clark’s WNBA Chapter Officially Opens as No. 1 Overall Pick

Clark’s professional career is starting as a member of the Indiana Fever.

Star-Studded NBA Play-In a Potential Ratings Boon for ESPN and TNT

The initial portion of the NBA postseason features three former MVPs.

NBA’s Two Tourneys Drive Record Attendance

Total attendance for the 2023–24 season, which ended Sunday, was 22,538,518.

Knicks’ Resurgence Marks Peak in Dolan’s Sports Domain

The team’s on-court success is fueling a series of gains off it.
podcast thumbnail mobile
Front Office Sports Today

DeSean Jackson and LeSean McCoy Make Media Moves

0:00
0:00

Featured Today

Women’s Basketball Finally Has a TV Deal to Match the Excitement. Now What?

A lucrative new media-rights contract could rectify problems of the past, but the future of March Madness media rights is anyone’s guess.
Mar 16, 2024; Washington, D.C., USA; North Carolina State Wolfpack forward DJ Burns Jr. (30) cuts the net after defeating the North Carolina Tar Heels for the ACC Conference Championship at Capital One Arena.
April 6, 2024

How Two College Seniors Helped DJ Burns Cash In on a Final Four Run

Two college seniors are facilitating deals for NC State’s big man.
Mar 31, 2024; Portland, OR, USA; NCAA officials measure the three point line while coaches from the Texas Longhorns and NC State Wolfpack watch with referees in the finals of the Portland Regional of the NCAA Tournament at the Moda Center center.
April 1, 2024

NCAA Has No One to Blame for Latest Women’s March Madness Transgressions

NCAA is still making avoidable mistakes three years after a complete overhaul.
Nov 16, 2015; Bloomington, IN, USA; General view of the championship banners at Assembly Hall prior to the game between Austin Peay and Indiana.
March 31, 2024

How to Make It in Basketball: Become a Manager at Indiana

Inside the Hoosiers’ unglamorous, profoundly rewarding incubator for basketball’s biggest names.

Careers

Powered By

Careers in Sports

Looking for a new job? Check out these featured listings and search for openings all over the world.
Nike
Multiple - USA Careers
NBA
Multiple - USA Careers
Dunham's Sports
Multiple - USA Careers

Fever Keeping Plans Quiet (for Now), Unlike Spurs and Blackhawks

The Fever’s business approach differs from recent rookie phenoms in other leagues.
April 9, 2024

Champions League Hosts Ramp Up Security Amid ISIS Threat

Cities are increasing police presence after social media posts.
April 10, 2024

Orioles Call Up Jackson Holliday Right Before Service Time Cutoff

Holliday is still in line to earn a full year of MLB service time.
Sponsored

Rapid Returns: How Technology Is Getting You Back to Your Seat

How Oracle’s POS technology is helping fans get back to their seats faster.
April 3, 2024

A’s Could Be Inching Toward Sacramento Move After Week of Local Meetings

Oakland wants the A’s to pay top dollar on their way out.
April 2, 2024

Larry Lucchino, One of Baseball’s Most Influential Executives, Dies at 78

The former Red Sox president and CEO helped lead the resurgence of that franchise.
March 29, 2024

A-Rod Group Vows to Take ‘Whatever Actions Are Necessary’ in Fight for Timberwolves

The fight to for control of the Timberwolves is far from over.
March 29, 2024

Saints Say Brand-New Cafeteria Has Nothing To Do With Player Complaints

Fixing the situation will involve relocating training camp 1,900 miles west.