• Loading stock data...
Friday, May 23, 2025

State Farm Cancels Planned Super Bowl Ad Amid California Fires Controversy

State Farm pulled out of its planned Super Bowl ad on Fox as the insurer faces backlash for canceling homeowners policies in Southern California before the wildfires.

Kirby Lee-Imagn Images

State Farm is out on the Big Game.

The insurance company is bowing out of its plans to run a commercial during the Super Bowl in the wake of the California wildfires, a company spokesperson confirmed to Front Office Sports.

“State Farm, State Farm agents, and our employees are all focused on helping customers impacted by the Southern California wildfires in the midst of this tragedy. State Farm serves more [than] 8 million customers in California – more than any other insurer – and we’ve been doing this for nearly 100 years. Our claims force is the largest in the industry and we are bringing the full scale and force of our catastrophe response teams to help customers recover – whether they are on the ground in LA or across the country,” the company said in a statement.

“We are proud to report that our customer contact is at 90%. We’ve received over 7,400 home and auto claims, and we are putting tens of millions of dollars back into customers’ hands. These numbers will continue to rise as residents return and assess damage. Our focus is firmly on providing support to the people of Los Angeles. We will not be advertising during the game as originally planned.”

Ad Age first reported that State Farm had canceled its planned Super Bowl commercial. 

Last year, State Farm ran an ad featuring Arnold Schwarzenegger and Danny DeVito.

Fox is charging $7 million per 30-second Super Bowl commercial, and it will not have any issue filling the gap left by State Farm, as there is a waitlist for the spots.   

The decision to bow out of the Super Bowl comes as State Farm has faced backlash for canceling homeowners insurance policies before the fires that continue to rage in Southern California. 

The insurer made the decision on those policies in part due to state regulations that prevented them from raising premium prices in accordance with what the company perceived the risk entailed.

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

New LPGA Commissioner: Women’s Golf ‘Really Hard’ to Find on TV

Former PGA of America COO Craig Kessler will lead the tour.

What Pro Team Would Ted Leonsis Like to Buy Next?

The Monumental Sports & Entertainment CEO would like to grow his empire further.
Darin Ruf

Darin Ruf Sues Reds Over Career-Ending Knee Injury

Ruf played for five teams across nine major league seasons, hitting .239.
Mar 13, 2025; Inglewood, California, USA; LA World Cup 2026 branding pictured during the unveiling of the new test soccer pitch in anticipation of Nations League play and 2026 World Cup at SoFi Stadium.

World Cup Infrastructure Company Sells to PE for $1 Billion

Rock-It Cargo is the official logistics provider for next year’s World Cup.

Featured Today

Around the Horn - October 26, 2020

‘Quirky, Nutty, Bombastic’: 10 ‘Around the Horn’ Faces on Their Top Moments

“A quirky, nutty, bombastic, mostly wrong, sometimes right, crazy sports family.”
AA Mint Cards
May 18, 2025

Young Collectors Are on a High-Stakes Chase for Ultra-Rare Trading Cards

“They just want that excitement of the chase,” says a 23-year-old collector.
Donnie Gobourne JDL
May 17, 2025

U.S. Professional Softball Players Are Flocking to Japan to Get Paid

The Diamond League offers paychecks and amenities that the U.S. can’t beat.
Jun 1996; Seattle, WA USA; FILE PHOTO; Seattle Supersonics guard Gary Payton (20) lays the ball up against the Chicago Bulls during the 1996 NBA Finals at Key Arena.
May 15, 2025

5,000 Pieces of Thunder History Are Hidden in Seattle

Sonics championship banners, trophies, and retired jerseys are all in one place.
Apr 12, 2025; Cleveland, Ohio, USA; MLB umpire Ron Kulpa (46) calls a third strike during a game between the Cleveland Guardians and the Kansas City Royals at Progressive Field
May 4, 2025

Pro Refs Get Offered Free Lasik for Better Calls. Some Took It

Some pro officials have sprung for the offer for free corrective surgery.
Athlos
May 4, 2025

Nike Wants to Pull Off the First Women’s Sub-4:00 Mile

Experts speak on whether Nike’s “moonshot” is realistic or a gimmick.
Sponsored

Hottest Matchups Following NFL Schedule Release

The NFL released the 2025 regular-season schedule, and anticipation is already building in the ticket marketplace with four months to go.
Nov 25, 2024; Inglewood, California, USA; From left: Scott Van Pelt, Ryan Clark, Jason Kelce and Marcus Spears on the ESPN Monday Night Football Countdown set before the game between the Baltimore Ravens and the Los Angeles Chargers at SoFi Stadium.
December 17, 2024

A ‘Wave’ of Sports Content Is Coming to TikTok

The next generation is consuming sports in a different way.
Apr 7, 2022; Augusta, Georgia, USA; Rory McIlroy (left) and Brooks Koepka set up to putt on no. 9 during the first round of The Masters golf tournament.
November 27, 2024

PGA Tour vs. LIV Golf TV ‘Showdown’ Will Pay Out $10M Crypto..

Two golfers from each tour will face off in Las Vegas.
Oct 29, 2024; Bronx, New York, USA; Los Angeles Dodgers first baseman Freddie Freeman (5) reacts after hitting a RBI single against the New York Yankees in the fifth inning during game four of the 2024 MLB World Series at Yankee Stadium.
October 31, 2024

Strauss Ads on MLB Helmets Annoyed Some Fans. CEO Says They Were a ‘Huge Success’

Strauss’s deal with MLB goes until 2027.
August 26, 2024

Cooper Flagg Spurns Nike Ties for New Balance

Flagg is the projected top pick in 2025.