• Loading stock data...
Sunday, March 3, 2024

Sports Streaming Has Room for Improvement in 2019

Sports - Streaming - Sports Business

via pixabay

Streaming live sports on mobile devices continues to be a major part of how people consume their favorite events. Total mobile video streaming has risen by about 100 percent each of the last few years. Because streaming live sports continues to be extremely popular, teams, leagues, and brands need to remain devoted to providing high-quality streams in the new year.

“The streaming-versus-cable wars continue, but consumers still depend on traditional TV to watch major sporting events,” said Mike Milligan, senior director of product and solution marketing at Limelight Networks.

In Limelight Networks’ 2018 state of online video report, one issue that people have streaming sports on a mobile device or a laptop is delayed streams. We’ve all had that moment where we’re watching a game only to have the next big play spoiled for us by looking at Twitter. Limelight Networks’ research shows that 60 percent of global consumers would watch live sports online only if the stream was not delayed from the broadcast.

READ MORE: How FloSports Quickly Become a Major Player in Live Sports 

Lagging streams also remain an issue for sports fans on mobile. Included in Limelight’s report is the finding that video rebuffering remains the top online video frustration for 43 percent of global consumers. Two-thirds of viewers will even stop watching a video after two rebuffers. Additionally, poor video quality is reportedly the top frustration for 32 percent of fans streaming sporting events.

“The risk of quality issues like a blurry picture or rebuffering completely disrupts the game,” explained Milligan. “This is particularly challenging for viewers on mobile devices who may not have a robust and consistent internet connection.”

Fans who live in rural areas, in particular, may face this issue when trying to stream sporting events.

[mc4wp_form id=”8260″]

Since sports usually need to be seen live to be truly appreciated, all of these things could explain why sports is currently still the fourth most-watched type of online content behind movies, television shows, and news — all of which are enjoyed in their taped/pre-recorded form and can even be downloaded when the user knows that they are going to an area where WiFi or their data plan will be unreliable.

For what it’s worth for digital and social media strategists, live sports is only narrowly above professionally produced social media content in that category.

READ MORE: Why Stadium Uses AI-Powered Video Highlights to Reach Fans

Sports fans will continue to find ways to continue enjoying live sports, though. It helps especially with bigger events that fans can find streams in multiple languages to fit their preference or even see the game from different camera angles for a unique experience. As technology improves, we can expect that sports streams and broadcasts will do so as well.

“There is finally technology available to let fans stream the big game live in high quality on any device — in real-time,” Milligan stated. “This lets broadcasters deliver real-time interactive fan experiences with live chat, the ability to select camera angles, and even wager on the action in real-time. Now, the online fans can have a more robust and engaging experience than those watching the broadcast. In 2019, we can expect sports broadcasters’ online streams to continue improving quality and offer greater online experiences.”

Copy Link
Link Copied
Link Copied

What to Read

The Caitlin Clark Economy: Much More Than an Army of Traveling Young Girls

The economy surrounding No. 22 goes far beyond her biggest fans.

Sheer Madness: What You Need to Know About MLB’s New Uniform Saga

MLB’s reworked uniforms have become a major source of spring training controversy.
Aug 15, 2019; Baltimore, MD, USA; Chain crew members walk on the field prior to the game between the Green Bay Packers and Baltimore Ravens at M&T Bank Stadium.

Football Is Finally Getting With the Times, Technologically Speaking

Helmet communications in college and first-down technology in NFL could be coming.

Why New Pac-12 Commissioner Teresa Gould Deserved Better

The first female Power 5 commissioner will inherit her predecessors’ mess.
podcast thumbnail mobile
Front Office Sports Today

Jenny Cavnar is Breaking Barriers During Oakland’s Strange Season


Featured Today

Oct 5, 2021; Kansas City, Missouri, USA; Bob Kendrick, president of the Negro Leagues Baseball Museum in Kansas City, points to the lettering outside of the museum Tuesday.

How Do You Keep Negro Leagues Baseball History Alive? Put It in a Video Game

Negro Leagues Baseball Museum attracting increased donations, visits from ‘MLB The Show.’
February 26, 2024

The Victor Wembanyama Rookie Card Market Hasn’t Matched His Hype

A cooling market and Fanatics autograph deal leaves big-money collectors waiting.
February 25, 2024

Sham Gods: The Rapidly Growing World of Sports Impersonators on X

Fake Schefters and Wojs, fabricated trade demands, and borrowed profile pictures.
Sep 24, 2023; Oakland, California, USA; A general view of the Oakland Athletics dugout after the game against the Detroit Tigers at Oakland-Alameda County Coliseum.
February 24, 2024

Murky Future: Everything You Need to Know About the A’s Move to Las Vegas

Breaking down one of the most drawn-out, multifaceted sagas in sports.


Powered By

Careers in Sports

Looking for a new job? Check out these featured listings and search for openings all over the world.
Multiple - USA Careers
Multiple - USA Careers
Multiple - USA Careers
The Adidas ball has changed over the years.

The Most Advanced Tech at the Women’s World Cup Might Surprise You

This year’s OCEAUNZ introduces connected ball technology to the women’s game.

Creating Fan-Centric Content With AI

WSC’s highlight automation improved the speed of ESPN’s content creation.

Rewriting the Sports Media Playbook

WSC’s highlight automation improved Clemson’s content strategy and overall growth.

How LivePass is Redefining Ticketing for the Next Generation of Fans

The next wave of ticketing technology.

Re-Imagining Storytelling With AI

Amy Anderson, Head of Content Strategy at NASCAR Studios, discusses the role of AI technology in developing and growing new content.
Arial view of Audi testing track
December 4, 2022

Audi Gears Up for F1 with Major New Facility

Audi is building a 10,000 square-foot building to support its F1 efforts.
Woman wears Meta Quest headset while working out to have virtual reality exercise session
November 22, 2022

Meta’s Plans for VR Fitness Could Hit Snag

A government agency is looking to block an acquisition by Meta.
Nike phone advertisement
November 15, 2022

Nike Jumps Further into Metaverse With Virtual Sneaker Platform

The world’s largest sportswear company is taking its talents to the metaverse.