• Loading stock data...
Saturday, May 18, 2024

Why Stadium Uses AI-Powered Video Highlights to Reach Fans


In 2017, Stadium answered a wish that sports fans had been asking for by offering games from top college conferences like the ACC, Mountain West, Conference USA, and the Big 12 streaming right on Facebook, Twitter, and Twitch.

Meanwhile, WSC Sports uses artificial intelligence to generate highlight videos, ultimately saving brands and media companies hours of time.

Around the time of Stadium’s launch, the two companies began working together to create highlights of ACC football and basketball games. Last week, however, the partnership expanded to include highlights of games from the Mountain West, Conference USA, and the Big 12.

In days past, production professionals would have to manually sort through tape of a game to find specific plays or instances that would be of interest to fans. WSC Sports’ machine learning technology, however, can find and cut specific plays or instances and package them into individual videos. Now that it has a tool which will save teams hours of time that would otherwise be used to do the compiling, Stadium is understandably happy with the expansion of the partnership.

READ MORE: Inside CBS Sports’ Innovative Podcast Strategy 

“WSC has provided Stadium a seamless system to deliver high-quality highlights to our audience in record time,” Stadium Managing Director Andrew Schnell said. “We’ve been incredibly happy with the relationship and are thrilled to deliver highlights, created via WSC, in our programming that goes directly to our fans.”

In the past, WSC Sports has worked with high-level clients like the PGA, the NBA, and Turner Sports. While taking on a project that demands creating highlights for several high-level conferences and about 1,200 athletic events during the year is a significant undertaking, WSC Sports’ leadership is confident in its products and services.

“Stadium is a great example of an innovative partner that serves multiple fan bases all over the country with a strong affiliation to specific teams,” said WSC Sports Co-Founder and CEO Daniel Shichman. “Stadium is trying to provide relevant content for every fan of the ACC, Mountain West, Big 12, and Conference USA and do it in the fastest and most customized way to make sure fans get every story that happens in every college football and basketball game.”

[mc4wp_form id=”8260″]

With this partnership, Stadium knows that it will be able to accomplish exactly that and distribute those highlights easily.

“As Stadium continues to reach new ways for fans to consume the highlights they crave, the WSC platform allows us to efficiently create highlights immediately after the action is over,” Schnell stated. “We’ve seen tremendous success from WSC and are thrilled for the future.”

Stadium is distributed in 85 television markets across the United States, as well as on its social channels around the clock. In a time where 65 percent of younger sports fans prefer to consume sports content on their phone over any other platform, the two brands seem to have a clear path to reaching this demographic.

Based on where this partnership is headed and how much easier the job or producing high-quality highlights just became, expect Stadium to become an even bigger player in the space very quickly.

Copy Link
Link Copied
Link Copied

What to Read

February 5, 2019; Washington, DC, USA; The grounds of the Capitol Building empty out following the conclusion of President Donald Trump's State of the Union speech on February 5, 2019.

‘A Breathtaking Lobbying Campaign’: The NCAA’s Sophisticated Effort to Save Amateurism

Inside the carefully coordinated, multimillion-dollar operation to end the athletes’ rights era.

NFL-Netflix Deal Could Set Stage for Mother of All Cash Grabs

The NFL’s leverage with streamers and broadcasters is only increasing.

The WNBA Was Forged in Houston. Why Won’t It Go Back There?

Houston’s a perfect fit for expansion. The league isn’t considering it yet.
Apr 5, 2024; Cleveland, OH, USA; Connecticut Huskies guard Paige Bueckers (5) reacts in the second quarter against the Iowa Hawkeyes in the semifinals of the Final Four of the womens 2024 NCAA Tournament at Rocket Mortgage FieldHouse.

‘Full Court Press’ Is ESPN’s Best Sports Doc in Years, and a Sequel Is Coming

Sources say Paige Bueckers is already being eyed as one of the stars.
podcast thumbnail mobile
Front Office Sports Today

MLB, NBA, NHL Broadcasting Future Goes to Court


Featured Today

May 9, 2024; Indianapolis, IN, USA; Indiana Fever guard Caitlin Clark (22) stands with the team during the national anthem on Thursday, May 9, 2024, during the preseason game against the Atlanta Dream at Gainbridge Fieldhouse in Indianapolis.

‘Perfect Storm’: The Rise of Local WNBA Broadcast Pacts

With national attention reaching new heights, regional coverage could dictate the future.
Mar 29, 2023; New York, New York, USA; American actors and comedians Chris Rock (left) and Ben Stiller sit court side during the third quarter between the New York Knicks and the Miami Heat at Madison Square Garden.
May 11, 2024

The Haves and Have-Nots: How the Knicks’ Celebrity Row Works

Unwritten rules, an expectation of quid pro quo, and nothing is free.
May 6, 2023; Miami Gardens, Florida, USA; Red Bull driver Max Verstappen (1) of the Netherlands walks through the garage area following qualifying for the Miami Grand Prix at Miami International Autodrome.
May 5, 2024

Max Verstappen Is Unstoppable. Is That Hurting F1 With New American Fans?

Formula One could be facing an inevitable plateau in the United States.
Apr 17, 2024; Tempe, Arizona, USA; Arizona Coyotes left wing Lawson Crouse (67) celebrates after scoring a goal during the third period against the Edmonton Oilers at Mullett Arena.
May 4, 2024

Everything to Know About the Coyotes’ Second Chance at NHL Life

The clock is ticking in order to restart a Phoenix expansion team.


Powered By

Careers in Sports

Looking for a new job? Check out these featured listings and search for openings all over the world.
Live Nation
Multiple - USA Careers
Multiple - USA Careers
Multiple - USA Careers

How Sportradar and the NBA are Partnering to Fuel Fan Engagement

How Sportradar and the NBA are utilizing data to enhance fan engagement
April 25, 2023

Oakland A’s Could Share Stadium with Triple-A Team

The Oakland A’s could be searching for a place to play.

MLS’ Chris Schlosser on Pioneering the Digital-First Sports League with AI

Chris Schlosser discusses MLS’s growth and digital transformation.

Major League Rugby’s Vision for American Rugby

How Major League Rugby is leading the Rugby renaissance in the U.S.
Titans stadium.
April 19, 2023

Titans’ Historic New $2.1B Stadium One Step Closer to Reality

About $1.26B in public money would go toward the new stadium.
May 20, 2022

Crypto Crash Impact on Sports Sponsorships

Prior to the last two weeks, cryptocurrencies, NFTs, exchanges, and a host…
March 11, 2022

The Evolution of Consumer Wearables

The wearables market has seen incredible amounts of growth since the onset of the pandemic. Trends like telemedicine and remote patient monitoring have helped spur adoption and inspired new consumer products that allow for the tracking and collection of biometric data.
February 11, 2022

The Role of Live Sports in Streaming

The streaming wars have intensified as the field is as competitive as ever. One way to retain customers? The answer might be live sports.