• Loading stock data...
Monday, September 15, 2025
Tuned In is Almost Sold Out! Limited Tickets Remain!

6 Sports Business Books That Should Be on Your Holiday Wish List

Sports - Books - Business

The holidays are upon us once again. While we may have grown out of writing letters to Santa Claus, plenty of us still keep track of the things we want to give or get on our Amazon Wish List or something similar. To quote the late, great Nelson Mandela, “If you make one gift this year, make it the gift of knowledge.”

The SportsBiz Book Exchange is a project headed up by Mark Hodgkin of NeuLion College in which sports industry professionals can share their favorite reads with one another. The exchange includes folks from every stage of their careers from interns to CEOs, all learning from each other as well as the material.

A few of their most active members offered recommendations for your must-read list this holiday season.

Year of Yes” by Shonda Rhimes

Rhimes, a very successful television producer, has a lot going on. But in this book, she details how being open to new experiences and new challenges helped push her to the next level both as a person and as a professional.

“I’ve been on a kick to read more books written by women, and after checking out the reviews, I quickly ordered this one. This book was absolutely incredible and I recommend it to everyone I know who enjoys a good read. Like me, Shonda is an introvert; she works hard and spends whatever free time she has at home with her family.

“However, she challenged herself to a yearlong journey of saying ‘yes’ to everything, whether it be media requests, speaking engagements, family time, etc. The book is her story of that year and what she learned about herself. Easily one of my all-time favorites!”

– Katie Gwinn Hewitt, associate director of external communications and PR at the University of Michigan

Brands Win Championships” and “Athletes Are Brands Too” by Jeremy Darlow

A veteran of the brand-building world, Darlow wrote two books that are essential for every marketing student. In “Brands,” Darlow details the key elements of building brands that top-level athletes want to play for. In “Athletes,” he focuses more on how to create a personal brand for individual athletes, or anyone else.

“I really enjoyed Jeremy Darlow’s ‘Athletes Are Brands Too,’ his follow-up to ‘Brands Win Championships.’ ‘Athletes Are Brands Too’ focuses on how building a brand can lead to success off the field during and after an athletic career is over. The book serves as a blueprint on how to capitalize on opportunities that will reach far beyond sports. Even if you are not an athlete, the book highlights how to build a personal brand through strategic marketing. Both ‘Brands Win Championships’ and ‘Athletes Are Brands Too’ should be on your holiday wish list if you are in the sports industry.”

Joe Centeno, art director at Team Infographics

[mc4wp_form id=”8260″]

Shoe Dog” by Phil Knight

Ever been curious about how Nike grew from a prototype shoe in the 1960s to a multi-billion dollar company today? In “Shoe Dog,” Knight goes over that process extensively, as well as the experiences that helped shape him into the kind of businessman that he is today.

“It’s a fascinating read for sports junkies and entrepreneurs. Nike is about as transformative a company as there’s ever been in sports business, and though I wish this would have a sequel on the later years, it’s fascinating to see where the company started.”

– Mark Hodgkin, director of product innovation at Neulion College

Creativity, Inc.: Overcoming the Unseen Forces That Stand in the Way of True Inspiration” by Ed Catmull

This book contains lessons on leadership and overcoming creative obstacles that came from the inception and rise of Pixar Animation Studios. Catmull’s stories are helpful in not only showing new ways to find way good ideas, but in how to make good ideas become great ideas.

“What I found most appealing in ‘Creativity, Inc.’ was learning about creating a culture of creativity and originality, being comfortable with breaking the norm. I was so refreshed by the self-awareness, humility, and sense of whimsy that was woven throughout Catmull’s messages. And what I love about the #SBBX, in general, is that Mark Hodgkin has paired me with such great reads that I may not have picked up otherwise, while also fostering an environment of stronger relationships with others in the sports industry.”

– Katie Cavender, strategic communications and digital/social media at the College Football Playoff

What Made Maddy Run” by Kate Fagan

An essential quality of anyone who works with young athletes is empathy. The story detailed in this book is evidence of what high school and college athletes deal with in terms of pressure and, hopefully, can lead to fewer outcomes like this in the future.

“Fagan does an excellent job telling the story of Maddy Holleran, a Penn track student who committed suicide because of the pressure she put on herself and unrealistic expectations she set for herself. Maddy’s story is more common than people realize, and anyone who works in college athletics or interacts with student-athletes should read this book.”

– Hannah Bradley, media relations for the Southern Conference

For more great reads that can help you take the next step in your professional development, consider joining the SportsBiz Book Exchange. They do new exchanges every couple of months. To get updates on new exchanges, follow the #SBBX hashtag on Twitter.

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

[Subscription Customers Only] Jul 9, 2025; East Rutherford, New Jersey, USA; Real Madrid CF forward Kylian Mbappe (9) reacts after a semifinal match of the 2025 FIFA Club World Cup at MetLife Stadium.

CVC Builds Out Sports Division Amid Crowded PE Market

The firm’s sports portfolio is reportedly worth $13.6 billion.

Who Are the Richest MLB Owners?

MLB owners are among the wealthiest people in the U.S.
Feb 7, 2025; Storrs, Connecticut, USA; UConn Huskies center Tarris Reed Jr. (5) reacts after his basket against the St. John's Red Storm in the first half at Harry A. Gampel Pavilion.

After Decade Apart, ESPN and Big East Rekindle Media Rights Relationship

After a decade-plus apart, the network will stream hundreds of conference events.

Featured Today

PHILADELPHIA, PENNSYLVANIA - APRIL 19: A detailed view of the MLB Debut patch on the jersey of Patrick Monteverde #44 of the Miami Marlins prior to game against the Philadelphia Phillies at Citizens Bank Park on April 19, 2025 in Philadelphia, Pennsylvania.

The Tiny Jersey Patch at the Center of the MLB Rookie Card..

Autographed cards containing a piece of baseball history have upended the market.
September 11, 2025

Eagles-Chiefs Super Bowl Rematch Could Set More NFL Ratings Records

Fox will nationally televise Sunday afternoon’s matchup.
September 10, 2025

ESPN’s ‘MNF’ Ratings Up 8% As NFL Surges to Strong Start

ESPN posts its second-best Week 1 “Monday Night Football” audience.
Sep 7, 2025; Orchard Park, New York, USA; Buffalo Bills fans react during the fourth quarter against the Baltimore Ravens at Highmark Stadium.
September 9, 2025

As Bills Ascend, Their Next Frontier Lies in Canada

Buffalo and the powerful Canadian entity MLSE come together in a new pact.
Sponsored

Temple Takes Your Sports Career to the Next Level

If you want to break through to the C-Suite , Temple University’s Executive Master of Science in Sport Business can help you up your game and accelerate your career. 
Sponsored

Networking With Purpose

Investing in the Ohio University PMSA unlocks access to one of the largest sports business alumni networks in the world.
Sponsored

University of San Francisco Is Your Ticket to the Game

Rated the No. 1 Sports Management program in California, USF has been a leader in educating industry professionals for more than 30 years.
Sponsored

How World Series Champ Dexter Fowler Became a Premier League Team Owner

Dexter Fowler discusses navigating retirement and embracing new roles as an owner & investor.
Sponsored

UMass, McCormack Department of Sport Management Introduce Groundbreaking Women in Business Course

UMass’s Mark H. McCormack Department of Sport Management has announced the addition of a Women in Business course launching Spring 2021.
Sponsored

Sacred Heart University Gives Athletes and Students Hands-On Learning Opportunities

Professor Matthew F. Moran is training the industry’s next generation of exercise scientists at Sacred Heart University.
Sponsored

Ohio University PMSA Prepares Sports Professionals For New Normal

Two alumni of the Ohio University Professional Master of Sports Administration explain how they feel prepared for the future of sports.
Sponsored

Temple’s Sports Business Master’s Program Gives a Sports Media Pro Unique Perspective

Temple’s School of Sport, Tourism & Hospitality Management gave Sean Hanrahan the tools to elevate his career even after 30 years in the business.