• Loading stock data...
Saturday, May 10, 2025
    More
    Join us May 14 at 1 p.m. ET for Future of Sports: Leagues of Their Own Register Now
    Quick Hits

    Snap’s NBA Plans

    By
    Nov 12, 2020 | 07:22 pm
    LeBron
    Kim Klement-USA TODAY Sports

    Snapchat aims to double its NBA content heading into the company’s sixth year partnering with the league — starting with the 2020 NBA Draft. Content will include shows produced by the league, real-time highlights for every game and curated “Our Stories.” 

    Fans will be able to walk on the court and create content wearing team gear using augmented reality, with future potential for e-commerce additions. Advertising on Snapchat’s AR lenses and filters could be worth up to $4 billion in revenue for the company. Snap Inc. shares gained nearly 5% Thursday. 

    Snap Data Points:

    5.5 million U.S. users watch sports content daily.

    37% viewership increase per episode of NBA highlights during the restarted 2019-20 season.

    20% more playtime for NBA-themed Snapchat lenses compared to benchmarks.

    Linkedin
    Whatsapp
    Copy Link
    Link Copied
    Link Copied

    What to Read

    Apr 18, 2024; Los Angeles, CA, USA; Stanford Cardinal vs Grand Canyon University Antelopes during the MPSF Men's Volleyball Championship at Galen Center.
    by

    ‘What Just Happened’: Inside the Abrupt End of Grand Canyon Men’s Volleyball
    Inside Grand Canyon’s shocking decision to cut men’s volleyball.
    Apr 26, 2025; Miami, Florida, USA; Miami Heat center Bam Adebayo (13) dribbles the basketball as Cleveland Cavaliers forward Evan Mobley (4) defends in the third quarter during game three for the first round of the 2025 NBA Playoffs at Kaseya Center.
    by

    Jared Kushner’s Brother Bought Small Stake in Miami Heat Last Year
    Kushner reportedly sold his Grizzlies stake to buy an interest in the Heat.
    Curry
    by

    Brady, Curry, Ohtani Get Most Claims Dropped in FTX Endorser Suit
    The judge did call the endorsers “uninformed, negligent, or even reckless.”
    Mar 26, 2025; New York, New York, USA; Actor and filmmaker Spike Lee (l) greets former professional boxer Floyd Mayweather Jr. during the game between the LA Clippers and the New York Knicks at Madison Square Garden.
    by

    ‘Friends of the Garden’: Inside the NBA’s Most Exclusive Celebrity Suite
    “Among the titans of industry, deals are done at Suite 200.”

    Featured Today
    exclusive
    by

    Shams Charania on Draft, Breaking Dončić Trade, ‘Whirlwind’ ESPN Tenure
    Charania will work on his first NBA draft lottery for ESPN on Monday.
    Fat Perez reacts after hitting his shot on the 16th tee during the WHOOP Shot at Glory on the 16th hole at TPC in Scottsdale on Feb. 5, 2025.
    May 7, 2025

    Golf Influencers Are the New Currency for PGA Tour and LIV
    YouTube golf is big business. The rival tours are staging formal events.
    Feb 8, 2025; New York, New York, USA; New York Knicks assistant coach Rick Brunson talks with New York Knicks guard Jalen Brunson (11), forward Mikal Bridges (25), and guard Josh Hart (3) during a timeout in the third quarter against the Boston Celtics at Madison Square Garden.
    May 6, 2025

    Before the Villanova Knicks, There Were the Kentucky Celtics
    Three decades ago, Boston tried its own version of the college-teammate experiment.
    Mar 22, 2025; Miami, FL, USA; Joao Fonseca (BRZ) reacts after winning a point against Ugo Humbert (FRA)(not pictured) on day five of the Miami Open at Hard Rock Stadium.
    May 6, 2025

    João Fonseca Is a Teen Tennis Phenom. His Parents Are Overseeing His..
    The Brazilian is forgoing a management team in favor of his parents.

    More in Quick Hits
    patrick_mahomes
    by

    Super Bowl TV Viewership Sinks 8%
    CBS Sports’ telecast of the Tampa Bay Buccaneers’ 31-9 victory over the Kansas City Chiefs averaged 91.629 million viewers, down 8%.
    person_playing_cricket
    December 23, 2020

    Prominent Tech Execs Line Up to Back Cricket Growth In the U.S.
    More than 20 investors have now bought into American Cricket Enterprise, parent company oMajor League Cricket.
    man_riding_stationary_bike
    December 28, 2020

    Connected Fitness Company Echelon Lands $65 Million Investment
    The funding came from Goldman Sachs and North Castle Partners, who now own controlling interests in the company.
    Sponsored

    Game On: Portfolio Players Stories, Brought to You by E*TRADE from Morgan Stanley
    Portfolio Players is our bi-weekly spotlight on the athletes and investors reshaping the business of sports. This week, venture capitalist Kai Cunningham unpacks why athletes land top deals and how the usual investing rules don’t always apply.
    woman_holding_hockey_stick
    December 23, 2020

    NBC to Air NWHL Finals, Adds to Banner Year for Women’s Sports
    It will be the first time professional women’s hockey games are shown live on a major national cable network in the U.S.
    antetokounmpo_dribbling_basketball
    December 23, 2020

    ‘Giannis Effect’ Felt by Bucks Following Record-Breaking Extension
    Since he was drafted in 2013, the Bucks’ valuation has jumped from No. 30 in the league at $312 million to No. 19 at $1.58 billion.
    December 22, 2020

    Adam Silver Says NBA Expansion is ‘Manifest Destiny of the League’
    “It’s sort of the manifest destiny of the league that you expand at some point,” NBA Commissioner Adam Silver said Monday.
    December 22, 2020

    Adidas Partners With Jerry Lorenzo, Fear of God Brand
    Lorenzo will lead creative and business strategy for Adidas basketball globally, and launch a Fear of God athletics sub-brand.