• Loading stock data...
Tuesday, October 14, 2025

Slice Turns to Barstool Sports to Add Value to Pizzeria Partners

Serving 10,000-plus pizzerias across the country, Slice has helped make finding and ordering pizza from your favorite local spot a breeze.

Now, the company is looking to add more value to what they call their “pizzeria partners” by putting them front and center inside the One Bite app, the pizza-specific content hub created by Barstool Sports.

“Our goal at Slice is to be the preferred destination in the pizza category globally,” said Ilir Sela, the founder and CEO of Slice. “Whenever there is a conversation about local pizza, we want to be a part of it.”  

And for Slice, being a part of the conversation means aligning itself with the brand and the person that has made reviewing pizza mainstream.  

“With One Bite, we admire their ability to create engaging content that resonates with an insanely loyal and growing following,” added Sela. “And Dave Portnoy, in particular, has a great ability to create content that is always authentic.”

Celebrating their mission of helping local pizzerias, Sela sees the partnership as a win-win for both parties. Barstool is able to leverage the tech and expertise of Slice while Slice is able to leverage the reach and distribution of Barstool Sports. In the end, it all comes back to finding ways to maximize the value Slice’s partners are getting from being on the app and forking over $1.95 per order to the company. Something that Sela takes very seriously given his family’s history in the Pizza business.

“When we heard they were creating a content hub specifically about pizza, we knew we had to be a part of it and leverage the opportunity on behalf of our pizzeria partners. While One Bite brings the content to the table, we bring the technology, easy ordering, and ability to both enjoy and support local pizzerias all at once.”

Barstool Sports, led by Portnoy, has been able to turn the simple act of reviewing pizza into an app that currently sits in the 53rd spot on the App Store, ahead of brands like Einstein’s, Jack in the Box, IHOP, and Buffalo Wild Wings.

For a company that has sports in its name, Barstool Sports has proven that by building an engaged audience, even if what you cover or products you release aren’t directly related to what your name may suggest, there are multiple opportunities to monetize said audience.

Sela hopes that this is just the beginning of the relationship between the two companies.

We’re cheering for their success. This partnership introduces the importance of supporting local pizza to a whole new audience of Barstool Sports’ passionate and loyal following.”

Exposure is the most important part of this equation for Slice and its partners. Take for example when Sela was starting out and the service was called MyPizza. Then, he brought it to his cousin who is an owner of a pizza shop and let him use it. In the time since, that same pizza shop has been able to do over $1 million a year in sales thanks to the help from the app.

More eyeballs equals more orders, which equals more transactions through Slice, which ultimately leads to more money for the shops.

Considering the American pizza market is a $45 billion-a-year industry, Slice and Barstool have plenty of room to grow, only adding more value along the way.

“It’s great exposure and a growth opportunity for our pizzeria partners, and a great opportunity to bring easy ordering to the One Bite fanbase. At the end of the day, local pizza wins — which is always our mission.”

Linkedin
Whatsapp
Copy Link
Link Copied
Link Copied

What to Read

Las Vegas Aces center A'ja Wilson (22) celebrates with her teammates after her last second shot to take the lead 90-88 against the Phoenix Mercury in Game 3 of the WNBA Finals at Mortgage Matchup Center in Phoenix on Oct. 8, 2025.
exclusive

Standoff Over WNBA’s Future Has Dominated Finals

CBA negotiations have stolen the spotlight from the Aces’ dominant performance.
Ballers in Philadelphia
exclusive

Backer of SlamBall, Ballers Armed With $150M for New Fund

The fund will offer sports and entertainment companies deals that don’t involve equity.
Paul Cartier

Sports Organists Are Still Thriving in the Era of Raucous Arena Music

“When they walk out and they see a real organ guy, it’s like, ‘Wow.’”
Sep 27, 2025; Milwaukee, Wisconsin, USA; Milwaukee Brewers center fielder Jackson Chourio (11) rounds the bases after hitting a home run during the sixth inning against the Cincinnati Reds at American Family Field.

Milwaukee Moneyball: Brewers Are Beating MLB’s Deeper Pockets

Milwaukee is holding its own against big-budget competitors.

Featured Today

Kōloa Rum Company Rum Rusher

Panthers Bubbly, Jets Wine, Manning Whiskey: The Sports Booze Boom

A sommelier dives into the sports booze trend—and tries Jets wine.
Nov 17, 2024; Pittsburgh, Pennsylvania, USA; Pittsburgh Steelers fans wave Terrible Towels against the Baltimore Ravens during the fourth quarter at Acrisure Stadium
September 26, 2025

Steelers’ Irish Roots Are Deeper Than NFL Dublin Game

The Steelers have history and the foundation for a future in Ireland.
FARMINGDALE, NY - SEPTEMBER 23: Rory McIlroy of Team Europe hits out of the rough on the first hole during the 2025 Ryder Cup at Bethpage State Park on Tuesday, September 23, 2025 in Farmingdale, New York.
September 25, 2025

Ryder Cup in New York: Record-Setting Hopes and Fan Concerns

Organizers anticipate record attendance and revenue, but worry remains about fan behavior.
FARMINGDALE, NY - SEPTEMBER 22: Cameron Young of Team USA hits his tee shot on the third hole during the 2025 Ryder Cup Practice Round at Bethpage State Park on Monday, September 22, 2025 in Farmingdale, New York.
September 23, 2025

U.S. Ryder Cup Players Will Be Paid. Not Everyone Is Pleased

Americans are receiving a $200,000 stipend, and not everyone is pleased.

UFC’s Vegas Sphere Fight Should Set Records

The MMA fight has big aspirations and a budget to match.
August 13, 2024

Duael’s One-On-One Racing Brackets Are Yet Another Stab at Saving Track

Duael will debut in March 2025 with the inaugural Duael 100.
September 8, 2024

Guardian Caps Make NFL Debut

Multiple NFL players wore Guardian Caps over their helmets Sunday.
Sponsored

How Jenny Just Is Shaping the Future of Sports Ownership

Jenny Just on bringing her investment experience to sports ownership.
August 11, 2024

Guardian Caps Have Arrived in the NFL—Ahead of Schedule

Colts star Jonathan Taylor strapped one on for Sunday’s preseason game.
August 5, 2024

How Omega Timing Determined Noah Lyles Won Olympic Gold

Omega touches every corner of the Olympics.
The Adidas ball has changed over the years.
July 25, 2023

The Most Advanced Tech at the Women’s World Cup Might Surprise You

This year’s OCEAUNZ introduces connected ball technology to the women’s game.
Sponsored

Rewriting the Sports Media Playbook

WSC’s highlight automation improved Clemson’s content strategy and overall growth.