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    ShotTracker’s New Backers

    By
    Jan 15, 2021 | 05:09 pm
    UPDATED Jan 19, 2021 | 07:37 am
    Kyle Terada-USA TODAY Sports

    Expect to see more live data coming to college basketball. 

    ShotTracker, a data analytics company providing real-time basketball stats for teams and announcers, raised $11 million in a financing round led by Verizon Ventures and Evertz Technologies. 

    The company had already raised $25 million from investors including Magic Johnson and David Stern.

    ShotTracker’s systems, which cost around $45,000 to install, are used at more than 60 NCAA men’s and women’s college basketball schools. The company uses sensors in basketballs, jerseys and around the court to create a 3D court for analytics. 

    Nike, Adidas and Under Armour are among ShotTracker’s current partners. 

    “ShotTracker’s real-time sports data will transform fan experiences, athletic performance, sports broadcast and more,” Michelle McCarthy, managing director at Verizon Ventures, said in a statement. 

    ShotTracker plans following the new investment include accelerating deployment across NCAA Division I Power 6 Basketball Conferences and enhancing sensor capabilities and data capture.

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